Pamela Parker

Reverse marketplace imandi.com on Tuesday made its pick for advertising agency of record, choosing Crispin Porter + Bogusky. The company last month said it had narrowed its search to four agencies — Dailey and Associates, Crispin Porter + Bogusky, Cole and Weber, and Moses Anshell. In explaining its choice, imandi.com cited CP+B’s work on an […]

Technology network ZDNet Tuesday chose Net Perceptions‘ solution to help it more effectively target advertisements. The product, dubbed Net Perceptions for Ad Targeting, looks at site visitors’ past click behavior, the time of day, the page, frequency of visits, and search keywords. It then determines which ad in the inventory should be served, based on […]

Online drugstore more.com and drDrew.com, a health and relationships site aimed at teens, on Tuesday forged a pact that makes more.com the teen site’s exclusive drug store, and adds drDrew.com’s content to the more.com site. The agreement helps more.com reach the sought-after young people’s market, by associating it with the hip drDrew.com, a site whose […]

Ticketmaster Online–Citysearch Tuesday inked a deal with Culturefinder.com that puts the arts and culture events site’s content on the city guide network. The deal brings the Citysearch guide high-quality information about cultural events in a number of cities, and it gives Culturefinder.com high-profile distribution and an alliance with the leader in the city guide space. […]

Marketing Services Group (MSGi) on Monday merged two of its subsidiaries WiredEmpire, a customer relationship management company, and Pegasus Internet, an Internet marketing and technology consultancy in a move to provide end-to-end solutions for its clients. The combined entity, to be called WiredEmpire, will use Pegasus Internet’s content delivery technology to create a new personalization […]

Credit card issuers NextCard and Providian Financial Corporation have settled a lawsuit filed by NextCard, in which the company accused Providian of copying its banner advertisements. The companies didn’t reveal the terms of the settlement, reached late Friday. They would only say no money changed hands. The dispute involved a banner ad that NextCard (NXCD) […]

Online ad network Adsmart Monday jumped into the hot business-to-business space, laying out plans to create vertical networks of sites targeting professionals in a variety of industries. The company plans to target segments like insurance, real estate and high technology, as well as financial services, agriculture, medical, and telecommunications. Sites already signed to the network […]

CMGI, the Internet venture capital firm and holding company, has acquired an 80 percent interest in ADTECH Advertising Service Providing GmbH, a German ad serving firm. Financial terms of the deal were not disclosed. CMGI, whose advertising-related investments include Engage, Flycast, yesmail.com, and AdSmart, intends to merge ADTECH with another of its companies, AdForce. CMGI […]

Home improvement site OurHouse.com on Thursday laid out its plans for a national television campaign, to debut on ABC’s broadcast of the Florida Citrus Bowl on New Year’s Day. The spots, in a campaign themed “We’re Here to Help”, feature home improvement projects gone awry, and send the message that OurHouse.com can help get do-it-yourselfers […]

Web development shop Xceed this week forged an alliance with iMedium, a firm that embeds “hotspots” into visual images, to include iMedium’s technology in its offerings to clients. The iMedium product, called See!Commerce, allows companies to serve a targeted advertisement and e-commerce opportunity when a user clicks on hotspots within pictures. The new information appears […]

Angeltips.com, a site that aims to match investors with entrepreneurs, says it’s re-thinking its advertising strategy, dropping its planned Super Bowl buy in favor of running more ads on ABC over the coming year. “Since we first began negotiations with ABC to advertise in the SuperBowl, our business has advanced in a number of positive […]

Disney’s Go Network — which encompasses ABCNEWS.com, Disney.com, ESPN.com, and Mr. Showbiz, along with the Go.com portal site on Wednesday started-up an affiliate program through Linkshare aimed at drawing traffic to its sites. The program allows affiliates to add content and features from the network, including search, weather forecasts, stock quotes, or movie times, to […]