Pamela Parker

Jobs site HotJobs.com, which has gained a reputation for spending big bucks on high-profile ads, Wednesday launched its campaign on the Nasdaq MarketSite Tower in New York’s Times Square, the largest video screen in the world. HotJobs.com is set to become the first advertiser on the Tower screen, which formally opens today, when its ad […]

Cellmania.com, an e-commerce site that sells wireless products like phones and pagers, on Wednesday signed an agreement to become a Yahoo! merchant and get ads and promotion on the portal. The deal places Cellmania.com in Yahoo! Shopping’s communications channel and as a featured merchant on Yahoo! Mobile, the site’s wireless communications center. Additionally, Cellmania.com gets […]

News Corp.‘s New York Post, whose NYPost.com Web site gets 12.3 million monthly page views, Tuesday signed a deal for PopMail.com to provide it with permission e-mail marketing services. NYPost.com will be utilizing PopMail.com’s technology to provide its readers targeted news and marketing information, which the Post hopes will help it create a relationship with […]

Internet Tradeline, which builds “Point and Shop” online stores for small businesses, Tuesday inked deals with ShopNow.com and WeTheShoppers.com that call for its stores to be featured on their sites. The initiative is part of Internet Tradeline’s effort to better market the e-tailers whose sites it has created through “volume discount” portal and other distribution […]

CBS and iWon.com, the portal in which the TV network has a majority stake, on Tuesday launched “Club CBS”, a loyalty program that rewards viewers of CBS television shows that answer questions about the programs on the iWon.com site. Viewers that correctly answer questions, including identifying the “Star of the Day”, get entered into a […]

Insurance comparison service Quotesmith.com on Tuesday said it’s launching a three-year $100 million multi-media ad campaign on January 1, with television spots running on college football bowl games. The campaign will also include radio, print, direct marketing and Internet components. The company is currently running radio and print advertisements nationally. The television campaign, created by […]

Auction giant eBay Tuesday said it has inked a deal with Broadbase Software for the data analysis company to help it target, acquire, and retain its online customers. Broadbase gathers customer data, looks at it, and uses the information to craft marketing campaigns, improve online content and merchandizing, and personalize customer interactions. “EBay has become […]

Interactive advertising and direct marketing firm L90 has expanded its network by adding four new Web properties — Campus Pipeline, Scour, the Sega of America online community at sega.com and SportsPage.com. The company says it will add Scour and the Sega of America community to its online entertainment offerings, and SportsPage.com will join the sports […]

FoxSports.com and NTN Communications struck a deal to create a co-branded version of QB1, a game in which players watching a match-up on television compete with each other to call offensive plays before the ball is snapped. The deal calls for BUZZTIME the NTN division that deals with QB1 and FoxSports.com to develop special advertising […]

As part of an effort to boost its business-to-business offerings, interactive ad company 24/7 Media is building a network that will let advertisers target their marketing messages to small businesses. The small business channel will consist of a network of Web sites including bplans.com, Flashbase , FreeAgent.com, and Moneyhunt — as well as direct e-mail […]

Online college bookseller VarsityBooks.com on Thursday inked a deal with Sallie Mae, the student loan provider, that calls for each company to promote the other on their Web sites and in promotions. The agreement calls for VarsityBooks.com to build a co-branded site, and provide Sallie Mae’s customers with coupons and savings messages, which will be […]

Adwise USA, an ad network that provides ISPs with the capability of serving ads in pop-up windows, this week closed a $2.3 million round of financing, led by Emicom Group, an Internet holding company. The money raised in this second round will go to expanding Adwise’s sales and marketing efforts in the US and Europe. […]