Pamela Parker

BeFree.com this week revealed that it had been hired to create an affiliate program to boost traffic to About.com, and boasted that the program, launched quietly two months ago, has already added 10,000 affiliates. The affiliate program allows sites to link directly to About.com’s topic-specific sites through text links, graphical banners, and search boxes. Affiliates […]

Direct marketing and media firm VentureDirect Worldwide this week formed a group within its media planning and buying division to focus on wholesale opportunities. The idea is to create a marketplace for networks and advertisers to buy and sell large quantities of online media. The move would help VentureDirect’s clients who need to fill oversold […]

A new entrant into the pay-for-placement search engine ranks, FindWhat.com, on Thursday launched a $1 million lottery game in an effort to draw traffic to its site. Visitors to the FindWhat.com Web site will have up to five chances per day to try to win the $1 million grand prize, and they’ll be awarded new […]

While e-tailers have dropped billions this year on traditional advertising, a report released Wednesday by market research firm E-BuyersGuide.com says direct e-mail promotions have been the most effective at driving buyers to e-commerce sites. In a survey of 657 online consumers E-BuyersGuide.com conducted between December 10 and December 22, 63 percent said they found their […]

In a sponsorship deal that hearkens back to the early days of television, the Generation Y-oriented Digital Entertainment Network (DEN) Wednesday debuted a four-part broadband video series on drinking and driving, sponsored by Ford Motor Company. The documentary program, called ‘confiDENtial’, usually features young people talking about issues like eating disorders, violence in schools and […]

Techies.com, an online career resource for technology professionals, on Wednesday chose Digital Pulp to be its agency of record, saying it would spend $15 to $20 million next year in a campaign including television, print, radio, outdoor and online buys. Traditional media buying will be handled by KSL‘s Drive-To-Site-Media and online media by Mass Transit […]

Ad services company DoubleClick on Wednesday bought the 90 percent it didn’t already own of DoubleClick Scandinavia, a company serving Sweden, Denmark, Norway and Finland. Financial terms of the stock-for-stock deal weren’t disclosed. DoubleClick started its Scandinavian outpost in December 1997, when it bought ten percent of Advertising on Internet in Scandinavia AB for $377,725, […]

Ingredients.com, an online beauty player that makes its own branded line of products, is teaming with clothing e-tailers

FastWeb, an online resource center for students, Wednesday inked a deal with 24/7 Media, for the advertising company to manage FastWeb’s opt-in e-mail lists. “By partnering with one of the largest permission based e-mail information provider organizations, we are able to expand the one-to-one marketing potential of our site, and provide our users access to […]

HEYnetwork.com, an Internet portal for children and families, Wednesday tapped Yesmail.com to provide its opt-in e-mail services. The family-oriented start-up is launching an e-mail campaign aimed at improving their relationship to HEYnetwork.com. “HEYnetwork.com is proud to partner with YesMail to provide targeted, opt-in email opportunities that work incredibly well with the personalized experience we have […]

Internet audio and video distributor iBEAM Broadcasting Corp. and Engage Technologies Tuesday forged a partnership to offer a streaming media ad insertion platform. ZDTV, the cable Internet broadcaster, will be the first to use the new ad platform, using it to host and distribute hundreds of different content streams over the Internet. The platform inserts […]

Enews.com, the magazine e-tailer, and Freeshop.com on Tuesday announced that they had inked a three-year deal worth $10 million, whereby Freeshop will market Enews.com’s products through its Web site and other channels. “This agreement reflects the power of the FreeShop audience and model, and is representative of the types of larger-scale partnerships we will now […]