Pamela Parker

ZDNet, the technology publisher, announced Tuesday a $25 million post-holiday advertising blitz — its first foray into offline consumer-targeted buys. The 15-month campaign, created by Lowe, Lintas & Partners, will initially focus on network and cable TV, in mainstream and technology-focused print publications, online, and outdoors. The move is aimed at improving ZDNet’s name recognition […]

The Knot, an online wedding resource site, and beauty e-tailer gloss.com, this week inked a one-year marketing partnership under which gloss.com will be the exclusive beauty products merchant on TheKnot.com and The Knot areas on America Online‘s properties. Financial details of the deal were not disclosed. “As a leading wedding website, The Knot is helping […]

BeautyMerchant.com, the latest entrant into the online beauty products sector, announced Monday an advertising agreement with EarthLink, whereby the discount cosmetics e-tailer will be featured in the ISP’s newly re-designed mall. The deal is aimed at placing BeautyMerchant.com in front of the eyes of EarthLink’s 1.5 million members. The mall is linked from a personalized […]

Financial news site TheStreet.com Monday inked a two-year agreement with America Online that expands the content and promotional relationship between the two companies to encompass more of AOL’s properties. These properties include AOL, CompuServe, Netscape Netcenter, AOL.COM, and AOL UK. TheStreet.com had been providing content and receiving promotion from AOL on its proprietary service since […]

Ad network 24/7 Media announced plans Monday to expand its e-mail marketing division, 24/7 Mail, to Europe early next year, building on the relationships it has developed at 24/7 Europe. The company will offer such services as list management, list brokerage, a list-sharing alliance, technology to send and track e-mail marketing messages, and an ad […]

The rise, predicts Jupiter, will come about because of increased overall ad spending, an improved ability to target ads geographically, and increased consumer use of local content. Companies like Real Media, whose ad network includes local newspapers, and city guides like Citysearch.com, have concentrated much of their efforts on local advertising, but the market hasn’t […]

What’s the hottest marketing medium that the industry’s biggest players are throwing money at? It’s the Internet’s original “killer app,” the most widely-used, but, until now somewhat overlooked, technology — e-mail. In the past few weeks, the industry has seen the two leaders in the advertising business — CMGI Inc. and DoubleClick — make big […]

Comparison shopping site Dealtime.com on Friday announced that it has hired Winstar Interactive as its advertising representative, a relationship which has Winstar promoting and selling advertising opportunities on Dealtime.com. “DealTime.com is a unique and diversified e-commerce venue for Web advertisers because their services bring consumers to within one click of the products they wish to […]

VitaminShoppe.com, the online retailer of vitamins and supplements, Friday inked a two-year, multi-million dollar alliance with America Online. The deal places VitaminShoppe.com in an anchor tenant spot in the diet and nutrition department of AOL’s Shop@AOL marketplace. The retailer will also receive gold tenant positions in several other departments and will be featured in promotions […]

Online promotion and sweepstakes company, Webstakes, this week won six new clients to promote on its Webstakes.com site. Healtheon WebMD, Disney’s Go.com (GO), Mattel, MP3.com (MPPP), SmartMoney.com, and Flooz.com. Financial terms of Webstakes’ deals with the new clients were not disclosed. “This impressive roster of additional brands continues the substantial growth of our flagship promotions […]

William Shatner, whose celebrity endorsement of priceline.com is credited with sparking a trend in the dot-com world, has renewed his agreement to be the public face of the name-your-price company. The two-year deal includes a broadening of Shatner’s spokesperson role, in which he’ll appear in television commercials. Until now, the actor, most famous for his […]

Microsoft and Best Buy Thursday announced a strategic agreement that has each promoting the other — Microsoft on its 40-million-user MSN service, and Best Buy in its 350 stores. Microsoft will also take a $200 million stake in Best Buy as part of the agreement. The deal comes on the heels of AOL‘s similar alliance […]