Pamela Parker

PayMyBills.com, the idealab!-funded site that helps people manage their bills, this week chose SF Interactive as its interactive agency of record. The agreement means SF Interactive, which yesterday announced a $10 million new round of venture financing, will handle online marketing, creative execution, and media buying for PayMyBills.com. Billings are estimated at $3 million. “We […]

Reverse marketplace site imandi.com Tuesday narrowed the field of contenders to be its agency of record to four — Dailey and Associates, Crispin Porter Bogusky, Cole and Weber, and Moses Anshell. “After discussions with more than 40 agencies, the four finalists stood out as having the creative and media planning expertise to build our brand,” […]

The Real Media advertising network, which, until now, has pursued a regional strategy, is announcing a new vertical network structure. Many of Real Media’s biggest US clients are newspaper sites The Los Angeles Times, Boston.com, The Chicago Sun-Times and Washingtonpost.com so the company has focused on selling advertisers regionally-targeted opportunities. Now the company is creating […]

Web services and strategic planning firm Agency.com Wednesday added direct marketing services to its arsenal, with its acquisition of i-traffic, a media planning company Agency.com bought in October. Because of quiet period restrictions — Agency.com, who made its market debut December 8th, hasn’t made any public statements about the i-traffic acquisition, but it outlined the […]

America Online and Circuit City Wednesday announced an agreement whereby the ISP giant will feature the electronics chain in its shopping areas, and Circuit City will promote AOL in its stores. Circuit City will promote AOL’s products and services in its 615 outlets nationwide. The company will also add AOL to its print and TV […]

Online drugstore PlanetRx.com has dropped Goodby, Silverstein and Partners after a two-month relationship and chosen Gotham as its agency of record for a new branding campaign, with billings estimated at $50 million. Start-up Internet firms are regularly shifting agencies and strategies as they struggle to compete for consumers’ attention in a highly-competitive atmosphere. The online […]

President and CEO of AdKnowledge Scott Kauffman Tuesday said he is jumping ship after the company completes its merger with Engage Technologies. John Mracek, the company’s vice president of engineering, is taking over the top job. Kauffman, who was vice president and general manager of CompuServe before joining AdKnowledge, will become president and CEO of […]

Start-up technology firm ClicVU on Tuesday announced a service that lets Internet users file away banner ads they’re interested in, so they can click on them later. “The Internet is the only medium that causes users to choose between advertising and the content that surrounds it,” says ClicVU co-founder, Michael Cassara. “We’ve solved this problem […]

PeopleWeb Communications Tuesday inked an exclusive advertising deal with 24/7 Media. Under the terms of the deal, 24/7 will represent PeopleWeb, selling ads on PeopleWeb’s umbrella of sites, channels and communities. “The 24/7 Network reaches half of all online users in the U.S. — more than 35 million unique visitors a month, thus making it […]

Ad network Flycast Communications Tuesday struck a deal with Etronica Corp., a multimedia reference publisher, to add content to Flycast’s e-commerce service, Flycast Valet. Flycast, through a partnership with Infospace, launched the Valet service back in November, as a means to help its client sites generate e-commerce revenue. So far, 567 of Flycast’s 1775 sites […]

Freei.Net, one of the many free ISPs to spring up this year, Tuesday said it would let advertisers buy Flash animated commercials, which would appear when any of the service’s 1.25 million users log onto the Internet. “The intromercial is excellent ‘real estate’ on Freei.Net, and we’re excited to be the only free ISP to […]

Mondera.com, the online luxury goods e-tailer, this week signed a two-year, $6 million advertising and e-commerce agreement with America Online Inc. Mondera.com will become a gold tenant in the jewelry and watches department and a silver tenant in the gifts department within the Shop@AOL, AOL.COM, CompuServe and Netscape online shopping destinations in the first year. […]