Pamela Parker

Opt-in e-mail marketer NetCreations plans to cross-pollinate the opt-in e-mail lists of its clients by creating a system where consumers that opt in to receive information at one client site could also give permission to be contacted by the other client sites. “As e-commerce becomes an increasingly important revenue source for just about every site […]

Times Company Digital’s New York city guide site, NYToday.com, launched a radio and guerrilla marketing campaign, during which it will give away 50,000 CDs to New York City subway commuters. The effort is aimed at building traffic and commerce at NYToday.com’s new shopping section, which features items from small retailers across the country. People who […]

Freeserve PLC, the United Kingdom’s largest free ISP, announced Monday it is partnering with iWeb to license the company’s iNotes messaging and advertising medium. INotes, which is being billed as an alternative to a banner ad, is a technology that periodically sends a message that floats a user’s computer screen. The user then has the […]

The venture investment arm of Rare Medium Group Friday acquired a majority stake in ePrize, an online sweepstakes, direct marketing and promotions firm. Terms of the purchase were not disclosed, but Rare Medium said it was adding ePrize to its stable of incubator companies, which include changemusic.com, iFace.com, Live Universe, and Regards.com. The deal will […]

Internet job board HotJobs.com, which made headlines last year by spending half its annual revenue on a single Super Bowl spot, is starting its ad efforts early this year, announcing on Friday a media campaign that will culminate in two 30-second commercials during the game. With the tagline, “The Hottest Hand on the Web,” the […]

PRIMEDIA, the publishing company that owns Seventeen, New York, and American Baby magazines, said it plans to use its advertising inventory to take stakes in start-up Internet companies. The company is taking a cue from CBS, which has bartered promotion for pieces of new companies, including Marketwatch, Medscape and Office.com. PRIMEDIA says it has 33,000 […]

E-mail direct marketing firm E-dialog Friday rounded up funding from venture capitalists and giant ad conglomerate , The Interpublic Group of Companies. Though the amount of the funding was not disclosed, the company also struck a deal to develop new e-mail solutions for the agencies in IPG’s stable of companies. The financing and the strategic […]

CultureFinder.com, a New York-based arts information and ticketing Web site, kicked off its first nationwide advertising effort. Creative duties for the campaign are being handled by Biederman Kelly Krimstein & Partners, and Empower MediaMarketing is doing the media buying. Billings are estimated to be approximately $2 million. The ads will tout the ease with which […]

A co-marketing agreement inked Thursday teams Yahoo! with e-financial services tools maker Corillian in a bid to beef up the portal’s Finance section. The companies inked a deal by which Corillian will market Yahoo!’s online account access service to financial institutions that currently use the company’s Voyager eFinance application suite. The service would allow bank […]

Internet marketers should appeal to users’ desire for mental stimulation and escape, according to a BBDO New York report released Thursday that looked at consumers’ attitudes toward different media. “Agencies already look at cost efficiencies, audience delivery, program ratings, et al to help decide where to place a client’s advertised message” says Karen Olshan, executive […]

The soon-to-be-merged Travelocity.com and Preview Travel announced Thursday that they were teaming with Priceline.com in a deal to market each other’s products on their Web sites. Each company give its customers access to the products and services on the other sites, and will get a cut of revenue when referred customers make purchases. The deal […]

Qualcomm Inc. Thursday announced it will release a free full-featured version of its Eudora e-mail program, with sponsors picking up the tab. Although smaller software companies have sought to sell advertising space on applications, the move is significant because Eudora is one of the most popular e-mail clients in use, and e-mail is the activity […]