Pamela Parker

Just days after RealNetworks announced technology to insert advertisements into its RealAudio and RealVideo streams, which it is selling with the help of DoubleClick, the other team Microsoft, along with CMGI owned Engage Technologies — has come out with rival technology of its own. The product, which uses Engages AudienceNet network, puts targeted ads into […]

Online advertising network Real Media on Wednesday announced the hiring of a new president and chief executive officer, Christopher Neimeth, the former senior vice president for business development and strategic planning at Times Company Digital, the Internet unit of The New York Times Company. Dave Morgan, who had been Real Media’s president, is moving upstairs […]

Mark Burchill, a co-founder of Internet advertising firm 24/7 Media, Wednesday confirned reports that he plans to leave his post as senior vice president of worldwide business development at the end of this week to start or join a new Internet company. “I’ve been here for five years, and that is a long time for […]

You’d have to be living in a cave if you failed to notice that retailers’ spending on traditional media — especially spending by upstart e-tailers — is skyrocketing as companies attempt to capture holiday buyers. It turns out that television, print, and radio aren’t the only ones benefiting from the buying blitz. A new report […]

Interactive agency K2 Design and domain name registrar Register.com announced Wednesday that they’ve agreed to co-market one another’s services. Both companies are betting that small business who need Web design services will also need domain name registration, and vice versa. “This partnership is a tremendous opportunity to showcase K2’s range of professional services on a […]

As the Internet business turns increasingly toward broadband and wireless content delivery, audience measurement firm Media Metrix said Tuesday it would turn its attention to these emerging new platforms. The New York-based company has created a New Media group, which will cover streaming media and software applications over the Internet as well as Internet usage […]

The Next Generation Network (NGN) and IBM are teaming with Otis Elevator to bring news, entertainment, and targeted advertising to captive audiences in elevators across the US. As part of the agreement, Otis plans to install an IBM-designed flat panel monitor, similar to a computer screen, in some of the 1.2 million elevators the company […]

LifeMinders.com, the firm that sends advertiser-sponsored e-mail reminders, Tuesday announced it had signed new ad deals with PETsMART.com and InsWeb worth $3.5 million. PETsMART.com sells pet food and supplies online, while InsWeb provides information about insurance. The company sends over 15 million personalized messages each week to its nearly six million users. Customers sign up […]

European online ad network ad pepper media and Swiss publishing firm Ringier AG have formed a joint venture to be called ad pepper media Switzerland. Ringier AG’s wholly owned subsidiary, Ringier Webanzeigen, will be rolled into the new ad network, which will serve the Swiss online market. The new company will start off by marketing […]

San Francisco-based interactive agency Lot21 Tuesday Lot21 unveiled two new offerings — consulting services and Web marketing. Lot21 says it’s turning to ad industry veteran Michael White to oversee the company’s growth into these new initiatives. White, who comes to Lot21 from McCann-Erickson/A&L, is taking the newly-created position of general manager, which means he’ll oversee […]

The US Patent and Trademark Office Tuesday awarded affiliate marketer LinkShare Corp. a patent on the technology behind its affiliate program. Specifically, Patent No. 5,991,740 covers a “data processing system for integrated tracking and management of commerce related activities on a public access network.” The grant comes at a time when Internet companies are waging […]

Virtual Billboard Network, the largest Canadian-owned Internet ad network, has partnered with AdSmart, the U.S. ad server owned by CMGI, to allow each to target customers on the other’s network. Under the terms of the deal, VBN will be able to reach Canadian Web surfers visiting sites on the AdSmart site, and AdSmart will be […]