Pamela Parker

24/7 Media and NetZero on Wednesday struck a marketing deal that calls for the advertising firm to sell ads on the free ISP and send out e-mail marketing messages to its customers. The 24/7 Media sales force will sell run-of-site banner ads and more highly-targeted (and highly-priced) ads aimed at NetZero users based on their […]

America Online and Time Warner Wednesday started what may be the first of a great number of cross-promotions, making CNN Interactive the premier broadcast news partner for Netscape Netcenter and for ICQ. The agreement gives Netscape Netcenter users access to CNN.com’s top headlines and to the news organization’s other services. CNN will be prominently featured […]

Online direct marketing and analysis firm Cogit.com on Tuesday called in a direct marketer of its own, hiring Expert Communication to become its marketing and advertising agency of record. In January, Cogit.com closed a $14 million round of financing, and it expects to be spending most of that money on a series of marketing campaigns, […]

IWeb.com, the developer of a new advertising format that helps ISPs generate revenue, on Tuesday forged partnerships with 24/7 Media and iSyndicate, to jointly develop an advertising product aimed at small- and medium-sized ISPs. The iNotes Express format allows ISPs to deliver advertisements and content to their subscribers directly, no matter what Web site they […]

Quintel Communications, a direct marketing firm that operates the group buying site MultiBuyer and the GroupLotto.com site, on Tuesday struck a deal with promotions firm CyberGold to place the two companies’ brands in 500 movie theaters. The deal calls for the two to share promotional advertising space in cinema lobbies, on movie screens and popcorn […]

Ad services firm 24/7 Media on Tuesday agreed to acquire AwardTrack, a company that creates and manages online loyalty programs, in an all-stock deal valued at $75 million. The purchase adds online loyalty programs to 24/7 Media’s (TFSM) arsenal of capabilities. The company has recently been on something of an acquisition binge, having bought IMAKE […]

Leading advertising firm DoubleClick, recently under increasing pressure from privacy advocates, on Monday tried to turn things around in the privacy controversy, unveiling a major initiative that involves a 50 million banner ad campaign and a Web site to educate consumers on privacy. “The future of the Internet relies on consumers feeling comfortable,” says Kevin […]

Microsoft Corp. on Monday kicked off what it says is its largest consumer advertising campaign ever, a $150 million push for MSN that uses a new logo for the network, a multi-colored butterfly meant to symbolize freedom. The ad campaign launches with a series of television sports created by McCann Erickson/A&L that plays off a […]

In what it says is a move to gear up its advertising efforts, CultureFinder.com on Monday signed Biederman Kelly Krimstein & Partners (BKK&P) to be its advertising agency. The cultural events information and ticketing site has already been working with BKK&P in its national advertising campaign. Print ads with the tagline “Your Internet Home for […]

Times Company Digital, the Internet arm of the New York Times Co., on Monday tapped Ogilvy & Mather as its agency of record for a $40 million account. Ogilvy & Mather will handle work for all the Times Co. Digital brands, including NYTimes.com, NYToday.com, Boston.com, WineToday.com, GolfDigest.com and Abuzz. The New York Times Co. on […]

Third Age Media, the publishers of baby boomer-oriented ThirdAge.com, on Monday picked Citron Haligman Bedecarré to develop its advertising. Citron Haligman Bedecarré is expected to create national broadcast, print and radio ads aimed at raising awareness and driving traffic to ThirdAge.com. A site redesign is also in the works. The level of expected spending wasn’t […]

Mimeo.com, a company that prints and binds documents that businesses send in over the Internet, on Friday chose the Martin Agency as its first agency of record. The start-up cited the Martin Agency’s branding work as its reason for choosing the agency. The first collaboration, which will involve several media, is expected to appear in […]