Pamela Parker

Amid the roar of the engines and the excitement of the race at this year’s NASCAR Daytona 500, some new entrants vied for viewers’ attention dot-com companies hoping this sporting event will give them the boost that others got at the Super Bowl. The marketing tactic is aimed at reaching the millions of people that […]

Discount cosmetics e-tailer BeautyMerchant.com on Friday inked a deal with Yahoo! Inc. (YHOO) to buy a million banner ad impressions to run over the month of March. The banner ad blitz, and a television advertisement that’s in the works, is aimed at raising consumer awareness of the online retailer, as it works to capture mindshare […]

LifeMinders.com, the company that e-mails reminders to subscribers, on Friday signed Healtheon/WebMD to sponsor its health category and place ads and content in more than 9 million health-related e-mail messages. Financial terms of the agreement weren’t disclosed. The deal calls for LifeMinders.com (LFMN) to integrate Healtheon/WebMD (HLTH) advertisements and content into e-mail messages to people […]

Staples.com is kicking off a wide-ranging marketing campaign targeted at small businesses, introducing a new tagline — “Hey, You Don’t Have to Run Out.” The campaign, the spending for which was not disclosed, will start on February 21 with a 30-second national television spot. Next will come a national radio spot, print advertising in national […]

Gfn.com, the Gay Financial Network, on Thursday launched a broad-based advertising campaign that involves placements in mainstream business and entertainment publications, as well as in gay- and lesbian-oriented media. The $6 million campaign, designed by Mad Dogs & Englishmen, shows the often-uncomfortable way the financial world has reacted to gays and lesbians, and positions gfn.com […]

Garden.com, an e-commerce site that sells gardening supplies, on Thursday launched a multi-media advertising campaign, whose tagline is “Everything New Under the Sun.” “Our research has shown that spring is the best time for us to acquire gardening customers — customers with whom we can forge lifetime relationships,” says Lisa Sharples, chief marketing officer and […]

The State of Michigan is preparing to file suit against online advertising leader DoubleClick, which is also the subject of informal inquiries by the New York State Attorney General‘s office and the Federal Trade Commission. The Michigan Attorney General’s office has given DoubleClick a “notice of intended action,” basically, a warning that the company has […]

Sephora.com, Louis Vuitton Moet Hennessy‘s beauty products site, has handed advertising duties to Lloyd (+Co), dropping DDB New York for an agency it says has expertise in the fashion and beauty sectors. Lloyd (+Co) will create a $25 million campaign, which is expected to launch in the spring. Media buying will be handled through LVMH’s […]

Online advertising leader DoubleClick is the subject of an informal inquiry by the New York State Attorney General‘s office, in addition to the Federal Trade Commission inquiry that the company disclosed in Securities and Exchange Commission documents earlier this week. Both inquiries are seeking information about DoubleClick’s privacy practices, for which it has come under […]

Flashbase, a start-up that’s been developing Web-based solutions for small online businesses, on Wednesday expanded its services into automated online sweepstakes. The service allows small Web sites to create their own promotions, including entry forms and permission-based e-mail campaigns, to drive traffic, using a Web-based interface. Users can customize their entry form by changing the […]

Documents filed with the Securities and Exchange Commission this week reveal that online advertising giant DoubleClick is cooperating with a Federal Trade Commission inquiry into its privacy practices, and that the company is also fielding two previously unreported lawsuits. The news comes on the heels of DoubleClick unveiling a multi-pronged privacy initiative aimed at deflecting […]

AdRelevance, Media Metrix‘ advertising measurement company, on Wednesday said it’s starting to gather information and perform analysis on the burgeoning business-to-business advertising sector. The company will kick-off the new product line next month, by releasing a report that examines online advertising trends among top companies in the B2B space. “While a lot of attention has […]