Pamela Parker

Unless you have an Internet-based set-top box on your television, you probably didn’t notice the enhanced advertisement for the Ford Focus on Wednesday night’s broadcast of the Grammy Awards. The ad, developed by J. Walter Thompson and interactive TV player RespondTV, allowed viewers with Internet-based set-top boxes to click on their TV remote control and […]

Promotions player e-centives on Thursday struck a wide-ranging multi-year marketing deal with Excite@Home ATHM, which also made an investment in the direct marketer. The deal calls for e-centives to be integrated into the Excite portal, including placement on the homepage, in member services, in the online shopping pages. At a time when online rewards programs […]

Advertising leader DoubleClick on Wednesday unveiled a network of six vertical sites aimed at positioning the company as an expert resource for advertisers. The sites also allow DoubleClick (DCLK) to get specific about how online marketing can help advertisers in a variety of industries. Like the company’s ad network categories, the sites are organized into […]

AdStar.com‘s Advertise123.com, a classified advertising portal, has lined up newspapers and Web sites to cover the top ten markets in the US, which account for 40 percent of the nation’s population. The Advertise123.com portal allows advertisers to buy both online and newspaper classified ads through a Web interface, and lets them target regionally as well […]

ATI Networks, the publishers of ARealGem.com and ArtGems.com, on Wednesday picked Flycast Communications to represent its sites. ATI Networks runs real estate site, ARealGem.com; art auction site, ArtGems.com; space site, LandNet.com; and the Business and Technology News Network. Flycast (FCST), along with AdSmart, are in the process of being folded into fellow CMGI (CMGI) company […]

Flycast Communications and Adsmart, soon to both be part of Engage Technologies under CMGI‘s (CMGI) consolidation strategy, on Wednesday said they planned to team to offer advertisers opportunities to make buys for special events like the Grammy’s, Academy Awards, Tax Day, Mother’s Day and Father’s Day. The initiative is the first joint enterprise between the […]

General Magic, creator of a technology that allows people to read their e-mail over the telephone, on Tuesday struck a marketing deal with Juno Online Services to distribute the service, myTalk, to the ISP’s membership. “Our members will now be able to get their e-mail at any time and from any location,” says Charles Ardai, […]

Industry to Industry (i2i), a business-to-business company that provides classified, auctions and exchanges for a variety of industries, on Tuesday revealed plans for a $20 million global advertising campaign. The print campaign, whose tagline is, “Trade with Industrial Strength,” will begin toward the end of February and run throughout the year in business and financial […]

Click To Market, a company that provides surveys and analysis to Web sites, is using Netcentives‘ rewards program to enhance its product offering to clients. The deal calls for Click To Market to bundle Netcentives’ loyalty and incentives technology into its survey and analysis offerings. The combination of these services is aimed at improving the […]

Baby boomer-oriented content site ThirdAge.com on Tuesday kicked off a $30 million advertising campaign that taps the evocative power of The Who anthem “My Generation.” The campaign, designed by Citron Haligman Bedecarré, will feature TV spots in the top eight wired markets in the country, and national print ads. Because CBS traded Third Age Media […]

Artnet.com, an online marketplace for original works of art, has selected Mad Dogs & Englishmen as the agency of record for its $3 million to $5 million million advertising account. The company had been evaluating several alternatives, including using an interactive agency. “We ultimately went with Mad Dogs because of the strength of their strategic […]

Bravo! Marketing is getting into the wireless business, joining the ranks of firms that are offering their clients the development of wireless Web sites. The company has designed a wireless version of its own site to show off its capabilities. Bravo! says it can offer clients features like product news, orders, and up-to-the-minute sales figures. […]