Pamela Parker

Tupperware.com, the online arm of food storage, preparation, and serving product retailer Tupperware Corp., on Monday tapped Lot21 to be its interactive agency of record. The Tupperware.com site is part of the Tupperware Corp.’s strategy to expand its sales channels to the Internet, after long depending on salespeople that held parties in homes. In recent […]

E-mail marketing firm Exactis.com is hooking up with RadicalMail, so that it can offer its clients streaming audio and video content, and e-commerce functionality. The move follows a similar one by Exactis.com competitor MessageMedia, which agreed to use RadicalMail’s technology back in January. RadicalMail also has deals with yesmail.com and ClickAction. “Audio and video are […]

FusionOne, which makes technology to synchronize data between devices, on Monday chose Black Rocket and SF Interactive to develop a $30 million national branding campaign that launches in April. Black Rocket will establish the overall brand strategy and message, while SF Interactive will handle digital duties. The media mix will include national television, print and […]

One increasingly popular variety of dot-com incubator has another name: advertising agency. It all began when dot-com start-ups, short on cash but long on potential, started asking Web development firms to build their Web sites in exchange for a piece of the emerging company. These interactive agencies, often just hatchlings themselves, were willing to take […]

EverAd, a start-up that aims to integrate advertising into software, is releasing an MP3 technology that allows advertisers to sponsor specific songs, which users will download for free from the company’s PlayJ Web site. So far, the company has signed on more than 200 advertisers, including Bell Atlantic, Columbia House, Rolling Stone, Earthlink, HotJobs.com, and […]

Y&R 2.1, Young & Rubicam‘s new agency, on Friday boasted of landing four new accounts for dot-com companies — Harrods.com, Mall.com, Global Digital Media.com, and Capital Thinking. Spending for the new clients is expected to total around $60 million. Young & Rubicam started the new agency in December, citing the need to integrate online and […]

Financial information site Worldlyinvestor.com on Friday inked a deal with AltaVista Co. that puts its international financial content on the AltaVista Live! World Channel. Financial terms of the agreement weren’t disclosed. Worldlyinvestor.com has, in the past couple of months, stepped up marketing efforts, focusing especially on its international content. Most recently, it signed a distribution […]

Used car retailer OneGoodCar.com on Friday picked DDB Seattle to handle its $12 to $15 million advertising account, which will involve regional roll-outs over the remainder of the year. The company is already running television and radio spots in the Northwest, and these will be integrated into the campaign created by DDB. DDB will provide […]

Direct marketer Rapp Collins Worldwide and HispanAmerica Response Marketing on Thursday formed a joint venture to tap the U.S. Hispanic market, using both online and offline initiatives. Beatriz Mallory, who was previously president of HispanAmerica Response Marketing, has been named CEO of the new entity, to be called simply HispanAmerica. The venture’s headquarters will be […]

Circline, an online marketplace for arts and antiques, this week launched a four-month $4.4 million marketing push, which includes a Web site re-design, print advertising, and a direct marketing campaign. The Web site re-design was done by ICON Icon/Nicholson NY. The company is spending $2.2 million on print ads, created by DDB Downtown. At the […]

Consumer researcher Cyber Dialogue, which filed for its initial public offering last week, on Thursday acquired Applied Management Marketing (AIM), the database marketing division of Yankelovich Partners, for $10.3 million in cash and stock. Terms of the agreement require Cyber Dialogue to fork over $3 million in cash and 881,676 shares of common stock, which […]

High school alumni site ClassMates.com on Thursday signed Beyond Interactive as its agency of record and kicked off a three-month, $3 million online advertising blitz. The interactive agency will place all online media and develop banner ads designed to attract those interested in rekindling relationships with former high school friends. The ClassMates.com has signed up […]