Pamela Parker

Start-up ad network Big Bang Media on Wednesday took the wraps off its new ad model, which combines the features of an ad network with that of a loyalty program. Under Big Bang’s model, for which it hasn’t yet announced any advertisers or network members, users would register and fill out a questionnaire with more […]

KOZ.com, which creates and operates community tools for affinity groups like newspapers and radio stations, on Wednesday tapped CMGI‘s AdForce to serve ads on its network of 450 sites. CMGI’s @Ventures holds an equity stake in KOZ.com, and it’s a majority-owner of AdForce. The move gives KOZ.com the ability to offer national advertising as part […]

Loyalty marketer MyPoints.com has forged a wide-ranging multi-year deal with offline consumer marketing firm Catalina Marketing, in which the two will co-market online and offline direct marketing and loyalty programs. The deal also calls for the two companies to take equity stakes in one another. Although the percentages weren’t disclosed, company execs describe the investments […]

Remember S&H Green Stamps, that venerable loyalty currency introduced in 1896? Well, it’s making a comeback, if new investors have anything to say about it. These new investors, led by a member of the founding Beinecke family, are launching S&H greenpoints.com, their entry into the online loyalty marketplace. “S&H greenpoints is a complete marketing tool […]

Hot on the heels of the debut of On2.com‘s movie channel — On2Movies.com — the company is kicking off a multi-million dollar marketing effort, set to launch March 1. Exact figures on spending weren’t disclosed. The campaign, which features the company’s tagline, “Where Broadband Lives,” is aimed at raising consumer awareness, but the company also […]

Marketing giant the Interpublic Group of Companies (IPG) on Tuesday partnered with ad technology firm Mediaplex, agreeing to deploy the company’s technology across its agencies and affiliates. IPG also acknowledged that it had taken an investment in Mediaplex back in November when the technology company had its IPO. Although IPG wouldn’t reveal the size of […]

Ad firm 24/7 Media Tuesday bought e-mail marketer Exactis.com in a stock swap valued at $490 million, further bulking up 24/7 for its competition with DoubleClick and the CMGI advertising keiretsu. The deal calls for each share of Exactis.com stock to be exchanged for .60 shares of 24/7 Media (TFSM) stock, valuing Exactis.com at $29.70 […]

Multi-faith spiritual site Beliefnet.com this week selected Saatchi & Saatchi to handle advertising duties, with estimated billings of $15 million. “The pervasive and in turn mainstreaming of spirituality has created a renaissance for matters of the soul in the U.S. and around the world,” says Beliefnet.com chief executive officer Tony Uphoff. “We chose Saatchi & […]

Advertising rep firm Winstar Interactive on Monday said it had created an “Internet-Everywhere” group, which will focus on selling ad opportunities on non-PC platforms. The first company added to Winstar Interactive’s client list under this initiative is Awaymed.com, which provides personalized information services through terminals in doctors’ offices and through a Web. “As access to […]

Wireless telecom firm Ericsson on Monday introduced targeted ad serving technology for use on mobile devices, which is slated for commercial release in the third quarter. The technology is based on the company’s Internet Advertiser product, which serves rich-media ads over the wired Internet. “Adding the option of mobility to Internet Advertiser opens a whole […]

Personal finance site The Motley Fool on Monday kicked-off a high-volume seven-week campaign to boost its United Kingdom site, during which it will spend $80,000 (£50,000) a week. The company says it’s the biggest online ad spend ever done in the UK. The campaign, aimed at driving traffic to the Motley Fool UK site, will […]

Vivienne Bechtold, Proctor & Gamble director of i-Knowledge, on Monday takes the helm of FAST (Future of Advertising Stakeholders), an interactive ad industry organization that aims to further the adoption of digital advertising. Bechtold succeeds Rich LeFurgy, chairman of the Internet Advertising Bureau and general partner at WaldenVC. It’s not surprising that a Procter & […]