Pamela Parker

Affinia, which until now has helped Web sites set up virtual storefronts offering products from major e-tailers, Monday kicked off its latest effort — an advertising network that lets e-tailers place products in context on vertical content sites. “You can think of it as very similar to DoubleClick or Flycast,” said Kris Hagerman, Affinia’s founder […]

Magazine publisher Hachette Filipacci Media Monday tapped Phase2Media to sell ads in all of its online publications, and the advertising rep firm is setting up a separate division to handle the business. The multi-year, exclusive deal calls for the existing Hachette Filipacci online sales team to join the new Phase2Media division, to be called P2M […]

CommerceKey.com, an e-business and technology company, tapped Grindstone Advertising as its creative agency of record and Earthquake Media as its media agency of record, for an $8 million ad print, radio, TV, and online campaign. Earthquake Media will plan and buy the online and offline campaign, while Grindstone Advertising will design the ad concepts. Alan […]

A day after DoubleClick said it had made a mistake by planning to merge names with anonymous Web activity because of a lack of government and industry privacy standards, industry groups say they’re moving urgently to establish such standards. DoubleClick’s postponement of its plans until a consensus is reached, “is a good thing, overall, for […]

Online direct marketer FreeShop.com Friday struck a one-year, seven-figure deal with Promotions.com, that will bring FreeShop.com’s free and trial offers on Promotion.com‘s Webstakes.com site. The deal is aimed at bringing FreeShop a minimum of 1.5 million new customers. Specific financial terms weren’t disclosed. “This exclusive agreement is a great opportunity for us to bring millions […]

Ad network Real Media and online currency player beenz on Thursday partnered to create and serve ads that reward Web users for clicking. The ads, which are contained in what the companies call a Real Market bar, can be served across sites in Real Media’s network just as a banner ad is served. The bar […]

After several prominent Internet companies moved to distance themselves from DoubleClick, the advertising firm has decided to drop plans to merge offline information with user activity it’s collecting from the Web sites that use its technology. “I made a mistake by planning to merge names with anonymous user activity across Web sites in the absence […]

Gay and lesbian portal Gay.com on Thursday said it had stitched together an advertising network of many of the top gay and lesbian Web sites. Sites that have joined the network include Gay.com, Advocate.com, GAYBC Radio, Gaywire.net, Gaywork.com, Girlfriends Magazine, HERO Magazine, Outontheweb.com, Q-Net.com and the Rainbow Query search engine. “Advertisers can now focus their […]

Financial software maker Intuit Inc. Thursday was moving to plug leaks on its popular Quicken site, after it was revealed personal financial information users entered on the site was being sent to DoubleClick Inc., which served the ads on the site. The discovery was made by Richard Smith, the Internet security consultant who discovered that […]

Spending by dot-com companies in traditional media jumped to $671.6 million in November, a holiday-driven outlay that tops spending for each of the first three quarters of 1999, and brings total spending for the first eleven months of the year to $2.5 billion. The $671.6 million figure represents a 518 percent increase over the same […]

The online marketplace that convinced a town to name itself after the company, Half.com, on Wednesday kicked off a national branding campaign, which will include online, cable, radio, print and guerilla marketing elements. Spending for the campaign, designed by Odiorne, Wilde, Narraway and Partners, wasn’t disclosed. Print ads will appear in several national publications, including […]

Integrated promotion agency Source Marketing on Wednesday said it’s teaming with two executives from direct marketer Brann Worldwide, to create eSource, a new agency dedicated to driving traffic to dot-com clients. Online bank WingspanBank.com and small-business marketplace Onvia.com have signed on as charter clients. Mark Toner and Rich Feldman, who were senior executives of direct […]