Pamela Parker

Web advertising firm DoubleClick Wednesday introduced a new category in its business network, which aggregates search sites and allows advertisers to buy keywords on all of them at once. The company said it put together the category to respond to demand by top keyword buyers and sites. The category will launch with more than 100 […]

In an effort to make relationships with small Web sites before they get bigger, CMGI‘s AdForce on Thursday launched what it’s calling a Jump Start program for ad delivery and management. The new program is another sign of what the new company CMGI is putting together — a combined Adsmart, Flycast Communications, and Engage Technologies […]

In the latest move by loyalty firms seeking to cross the online/offline barrier, FreeRide.com, Cybergold, and Gold Points.com have all made agreements with grocery store marketer Catalina Marketing. Catalina Marketing has points of presence at 13,000 grocery stories across the nation, issuing coupons to consumers at the check-out counter in response to what they have […]

Internet communications company eFax.com on Wednesday said that it had signed on with ClicVU, a start-up firm whose technology lets Internet users set aside banner ads so they can look at them later. “When an eFax ad catches a person’s attention, they often don’t have time to view it at that moment. Now, they simply […]

Netcentives, which builds the infrastructure that powers online loyalty programs, took a step offline Wednesday, paying $24.8 million in cash and stock to acquire Universal Value Network, a company that makes technology that recognizes and rewards purchases made with credit cards. The deal calls for Netcentives to pay $17.9 million in unregistered Netcentives stock, $2.8 […]

NBC Internet, the interactive spin-off from NBC, on Wednesday launched NBCi Direct, an e-list management and database marketing division specializing in direct e-mail marketing. The move adds an important capability to NBCi’s e-commerce focused strategy, as e-mail marketing becomes an essential for any e-commerce operation. The creation of the new division will also allow the […]

In a sign that DoubleClick is serious about improving its image in the privacy arena, the company has brought aboard two big names — New York City’s consumer affairs commissioner, and a former attorney general of New York State — to lead newly-created privacy-related positions. Jules Polonetsky, the New York City consumer affairs commissioner, is […]

America Online on Tuesday reached agreement with RocketBoard.com, the maker of a modified keyboard that features a special row of 18 buttons, to assign three of those buttons to AOL destinations. As part of the deal, AOL is taking a minority stake in the startup. The two companies have also agreed to create a co-branded […]

E-mail direct marketer Bigfoot Interactive rounded up $20 million in its first round of outside financing, from its parent company and outside investors. The financing shows the continued investor interest in the hot e-mail marketing sector. Investors in this round, other than Bigfoot International, include Investcorp, Stephens Inc., Constellation Ventures, Acorn Funds, Winfield Capital and […]

Prodigy Communications Corp., one of the earliest Internet service providers, this week signed a deal for Phase2Media to be its exclusive ad sales representative. The deal calls for Phase2Media and Prodigy to look for “beyond the banner” advertising opportunities — unique ways to integrate advertisers’ messages into Prodigy’s products. Phase2Media will create a dedicated sales […]

Juno Online Services on Tuesday picked 24/7 Media to sell ads on its free ISP service, a deal that is projected to give 24/7 Media billions of ad impressions and bring Juno tens of millions of dollars in new revenues, over the term of the multi-year agreement. Users of Juno’s free service view a persistent […]

Ad firm 24/7 Media Monday launched its Internet ad serving system, 24/7 Connect, but dropped plans to use combined online and offline profile data to target ads for the system. When the company first announced it was developing 24/7 Connect back in November 1999, a company press release said it would offer “the first global […]