Zachary Rodgers

DoubleClick is preparing to relocate its New York headquarters office to Chelsea and has signed a lease termination agreement for its San Francisco location. The ad technology company, which has occupied its huge Manhattan office on West 33rd Street since late 1999, will move 16 blocks South to a smaller location on 8th Avenue between […]

Online marketing analytics player Coremetrics has launched an e-mail marketing support program targeting the vendors of e-mail products. Called LIVEmail, the program has four initial participants: @Once, CheetahMail, Digital Impact, and Responsys. Partners will integrate Coremetrics’ LIVE (Lifetime Individual Visitor Experience) profiles into their Web-based interfaces to increase the targeting capabilities of their campaigns. According […]

MSN has made a new hire in its ad sales division. Steve Moss has been named general manger of ad sales for the Microsoft portal, specifically focusing on the East Coast and Midwest regions. Moss joins the MSN team with ad experience from Business Week magazine and more recently from DoubleClick, where he served as […]

Vindigo City Guides on Sprint Mobile publisher Vindigo Studios is launching its popular Vindigo city guide on Sprint’s PCS Vision service. PCS Vision customers can use their phones to access urban entertainment options, including restaurant reviews, movie reviews and show times, shopping, and museum exhibits. Everyday services, such as the locations of nearby ATMs, post […]

Tim McHale has resigned as CEO of Underscore Marketing, a cross-platform media consulting firm, to launch a publisher-side consulting firm. The new venture, Madison Avenue Consultants, will offer insight to publishers on how to better address the needs of marketers and agencies in an age of consolidation. “Tim and I launched this company together,” said […]

Terra Lycos has redesigned its InSite Search Engine Marketing site. The new interface introduces several enhanced tutorial areas that attempt to educate both site owners and advertisers. These include an “Introduction to Search Engine Marketing” section and a “How Search Works” area. “Managing these campaigns can be a daunting and very time-consuming task,” said Tom […]

24/7 Real Media has hired David Hills as president of media solutions and announced 51 client renewals. In the new position, Hills will be responsible for all the company’s domestic media operations, including 24/7 Web Alliance, 24/7 Search and 24/7 Messenger. He joined 24/7 Real Media from About Inc., where he was COO and president […]

SMS Drops the Box Office Flops Even Faster The UK Independent, LA Times and Christian Science Monitor are all running stories reporting that cell phone use has accelerated the flop-rate of the Summer’s worst box office flops. Citing such recent silver screen disasters as “The Hulk,” “2 Fast 2 Furious” and “Gigli,” the articles point […]

Brand consultancy Addis has promoted John Creson to executive creative director. Creson has worked at Addis for five years and led creative development on Pentium 4, Centrino, 24 Hour Fitness, Aerus Electrolux, Blue Shield and others. He joined in 1999 after stints at Landor and Addison. “John and I share the vision to build a […]

Real, Sprint Push Mobile On-Demand Audio Looking to jumpstart the U.S. market for mobile audio-on-demand content, Seattle-based RealNetworks has inked a deal with Sprint to shuttle audio streams to Sprint’s PCS Vision subscribers. RealNetworks, which is already streaming live baseball broadcasts to cellphones nationwide, said it would deliver breaking news, market reports, sports highlights and […]

San Francisco-based digital agency AKQA has been tapped by Xbox and Microsoft Game Studios to develop online advertising campaigns for its line of game titles. AKQA’s work will include campaigns for a number of anticipated holiday titles, including “Project Gotham Racing 2,” “Top Spin,” and “Grabbed by The Ghoulies” for Xbox, along with games for […]

Overture has established an operation in Australia in anticipation of launching its paid placement search service there by the end of this year. Overture has spun out the Sydney operation as a wholly owned subsidiary, Overture Services Australia Pty. Limited, and named Mel Bohse as managing director of the company. Bohse was previously vice president […]