Zachary Rodgers

Half of European Marketers Using SMS A Forrester survey has found that half of all European direct marketers now use SMS. Incredible as that rate of adoption is, however, the research firm predicted the medium will remain in growth mode for two more years, as usage increases by 50 percent and campaign spending doubles. Conducted […]

Pamela Blum has been promoted to senior VP of marketing for Universal Studios Home Video (USHV). Blum coordinated marketing campaigns for several of Universal Picture’s biggest hits, including Erin Brockovich, The Mummy, Notting Hill, Apollo 13, The Nutty Professor and The Lost World: Jurassic Park. In the newly created position, Blum will oversee the development […]

Vauxhall Motors, a European division of General Motors, will use technology from EyeWonder to stream TV spots within online ads and Web site content, promoting the launches of the new Meriva and Signum models. Vauxhall has licensed streaming video player EyeWonder’s Eyeris G3TM solution, which can be used to create interactive video ads and track […]

Several major brands have signed up to use DoubleClick’s SiteAdvance analytics product. They include Buy.com, Carrot Ink, Dixons Group and Verio. Additionally, Crate and Barrel, Flax Art & Design and J. Jill have recently renewed their contracts. In the past two quarters, 25 installations of SiteAdvance were completed, the ad technology company said. SiteAdvance is […]

Buick’s launch of its new Rainier, a mid-size SUV, is using technology from Viewpoint to deliver an interactive vehicle presentation on the Web as well as offline in kiosks and on CD-ROMs. The experience is a component of an integrated marketing campaign developed by Buick and its interactive agency, i33 communications, to demonstrate key features […]

Google has named Jane Butler head of travel in its vertical markets group. Butler joined Google from LastMinuteTravel, where she led global sales and marketing as president. Her travel industry experience also includes more than four years as publisher of DoubleClick’s Travel Network. As head of travel, Butler will drive strategy for both ad sales […]

iVillage Co-Founder and Editor-in-Chief Nancy Evans has resigned her post and her seat on the board of directors to pursure other goals. “It’s been a glorious eight years, defying the odds to create a platform of lasting consequence for women,” Evans said. “But boy is it time to move on to do a few more […]

Online marketer Performics has joined the Network Advertising Initiative’s (NAI) E-mail Service Provider Coalition, formed in January 2003 to protect the appropriate use of e-mail as a marketing and business communication tool. “Performics’ expertise and client perspective will provide our members with invaluable insights. I am impressed with their grasp of the important issues facing […]

Ad technology player Atlas DMT, an operating unit of aQuantive, has promoted Ona Karasa to chief operating officer. Before joining Atlas DMT as chief technology officer and senior VP of development in 2002, Karasa was executive vice president and general manager of MSNBC.com. “In the relatively short time Ona has been with our company, she […]

GlobalWorks Group has launched a new division focused on marketing and advertising to Hispanics. Called HispanicWorks, the unit will be led by William Ortiz, former VP of diverse markets at JPMorgan Chase. At JPMorgan, Ortiz spearheaded an initiative to develop metrics to track acquisition, expansion and retention of Hispanics in consumer and business segments. He […]

Interactive agency Avenue A, a unit of aQuantive, has lost its account with AT&T Wireless. Subsequent to recent management changes made by AT&T Wireless, the advertiser recently undertook an agency review, which resulted in its selection of a new agency of record for most of its online advertising initiatives. AT&T last week announced a brand […]

Integrated marketing firm boede&partners has beefed up its interactive department, hiring Brook Harker, Kyungwan Jeong and Dwight McDowell to various posts. Before joining boede&partners as a multimedia designer, Harker worked as a motion graphics designer at ImageWise Productions and the former Euro RSCG DSW Partners in Salt Lake City as an interactive designer on the […]