Zachary Rodgers

Cross-media creative firm ATTIK has rehired Lisa Cleff as VP of business development and marketing. Cleff departed ATTIK in 2001 to serve as director of sales and marketing for R!OT Manhattan before joining creative studio GOODSPOT in Santa Monica last year as VP of sales and marketing. In her previous three years with ATTIK, she […]

California gubernatorial candidate Arianna Huffington has tapped Klipmart to power her online streaming video ads. The first ad appears on AOL Today and is targeted to California residents. It features Huffington’s “Thinking Outside the Box” TV spot and automatically plays when a user clicks on a page containing the ad. “The Internet has been the […]

Organic has named Adam Turinas VP and managing director of its New York office. Turinas most recently ran a boutique IT marketing consultancy with integrated on- and offline services and a client list that included Cisco and Microsoft. Before that, he was the general manager of Viant London and a client partner at Viant New […]

E-mail marketer CheetahMail has added Bebe and Sure Fit to its client list. CheetahMail will provide these companies with its suite of e-mail marketing products and services, including segmentation, data analysis and strategy. “CheetahMail’s reporting and segmenting tools offer deeper levels of personalization and ensured deliverability of our e-mails”, said James Slusser, Web director of […]

The Interactive Advertising Bureau (IAB) has picked up 25 members, 12 general members and 13 associate members. Since January 2003, the IAB has added 51 new general members and 44 new associate members. General members must be online publishers, in keeping with the trade body’s focus on sell-side issues. New IAB general members include Ah-ha.com, […]

mQube Licenses Platform to Cossette, Prepares Campaigns [September 19, 2003] mQube, a wireless communications firm that supports carrier agnostic mobile campaigns, will lease its software to Cossette Communications Group, a Canadian marketing agency. In the agency’s first use of the platform, Cossette and mQube are preparing a campaign for the Canadian Marketing Association’s 2003 Digital […]

Carat Interactive has promoted Jim Nichols as VP of communications planning, a new agency practice set up to help clients devise more effective online marketing programs. Previously director of strategic planning at Carat, Nichols has also developed marketing programs for a list of brands that includes Clorox, Sega, Quaker Oats and Microsoft. “With this new […]

PointRoll has named DoubleClick technology division co-founder Christopher Saridakis to the position of chief operating officer. Through 2002, Saridakis was senior VP of global tech solutions for DoubleClick, the division responsible for the company’s DART ad management system. He was among the first people in the technology business at DoubleClick. “Chris… has demonstrated a knowledge […]

Engine Interactive recently launched Web sites and campaigns promoting new games and gaming technology for Nintendo of America. One site introduces Nintendo’s new Donkey Kong Country game by presenting a linear set of entertaining modules, which give a flavor of the game and its characters. Another Web presence highlights the capabilities of Nintendo’s e-Reader hardware […]

MSNBC.com has hired radio veteran Todd Herman as streaming evangelist in its sales and business development department. Herman’s task essentially is to support an advertising-based model of free streaming video news. MSNBC.com works with partners such as NBC News and MSNBC cable to provide video news updates free online. Demand for video news reached record […]

Marketing blog Up2Speed.com has changed its name to MarketingWonk.com due to a trademark conflict. The name change comes only a few months after the site dropped its former identity as MarketingFix.com, and its publishers took the opportunity to poke fun at the rapid identity change. They announced the news in a David Letterman-style “Top 10” […]

AT&T Wireless has granted its interactive advertising business to Digitas. The Boston-based agency has already begun work on the account. Earlier in the Summer, interactive agency Avenue A, a unit of aQuantive, lost its account with AT&T Wireless following management changes at AT&T Wireless. The carrier undertook an agency review, which resulted in its selection […]