Zachary Rodgers

Ericka Nelson has joined interactive marketing agency Optiem as a senior account executive. Prior to joining Optiem, Nelson held a number of project management positions with several brand identity and design firms in the Milwaukee and Minneapolis areas, most recently at Hanson Dodge. She will work with Optiem clients Moen, Proforma, The City Club and […]

Intel Inside Ringtones [October 17, 2003] Hoping to make some beautiful digital music together, Intel and Sony Music Thursday said they are partnering to bring better quality music, images and video to Intel-based cell phones and PDAs. The two companies also said they plan to co-develop some next generation apps and services for Intel-based phones, […]

As e-mail marketers scramble to understand California’s new spam law and prepare for its taking effect on January 1, affiliate marketers are bracing themselves for what could be a profound change to their businesses. The new legislation stipulates that to send commercial e-mail, one must either have a prior business relationship with the recipient or […]

Two major traditional media companies posted upbeat third quarter results for their interactive units, lending more credence to the notion that interactive advertising is on the rise. The New York Times Co. (Quote, Chart)and The Tribune Co. (Quote), Chart)) both reported significantly higher online ad revenue than over the same period last year. Revenue increases […]

Fastclick made former ValueClick exec Kurt Johnson its president and CFO. Johnson served as ValueClick’s chief financial officer from 1999 to 2002. During his tenure, he oversaw the online ad company’s IPO as well as numerous public and private acquisitions, including OnResponse, MediaPlex and BeFree. Earlier, he was an investment banker with Olympic Capital Partners […]

Universal Domestic Television is jumping on the text messaging bandwagon with the launch of what it’s describing as the largest yet cross-carrier short messaging service (SMS) promotion in the U.S., for its syndicated reality dating show, “The 5th Wheel.” Beginning with the show’s October 16 telecast and continuing for four weeks, viewers with SMS-enabled phones […]

Carat Interactive has been tapped to handle online marketing for Icelandair. Carat will provide creative, media buying, CRM and search engine marketing services. The agency’s first task will be to launch a registration program to grow Icelandair’s “Lucky Fares” database, a Web-based club for discounted fares. Carat will also launch a cost-per-click search initiative to […]

Salon’s longtime chief executive Michael O’Donnell has stepped down to pursue other projects. He handed over his responsibilities to Chairman and Editor-in-Chief David Talbot. “Now’s a good time to make a change,” said O’Donnell. “I feel the company’s in good hands.” O’Donnell has held his post at Salon for seven years, presiding over the media […]

Local search service Citysearch.com has hired Andy Shenkler as VP of search and product development. Prior to joining Citysearch, Shenkler served as senior director of digital services and the global asset management group for EMI Music Distribution in Santa Monica, Calif. He also served as the manager of Internet technology for Yahoo!/Geocities. In his new […]

The Federal Emergency Management Agency (FEMA) has tapped J. Walter Thompson Atlanta to be the full-service ad agency of record for its National Flood Insurance Program. JWT Atlanta will provide integrated communications, including advertising, digital marketing, direct marketing, public relations (via Ogilvy PR) and media planning and buying (via MindShare). The account was previously handled […]

ValueClick’s AdWare subsidiary has signed McCann-Erickson WorldGroup to use its campaign and agency management tools. Under the agreement, the global agency, a member of The Interpublic Group of marketing companies, will use AdWare’s agency management and media management platforms to run its business. “We are pleased to extend our association with AdWare through this new, […]

Reebok Deploys a “Whodunit” Mobile Promo [October 3, 2003] Digital agency Beyond Interactive recently deployed a U.S. mobile campaign for Reebok. The campaign, powered by mobile delivery firm IPSH’s PRISM platform, used a “whodunit” premise by delivering to opt-in users six messages in the form of clues, tips, teasers and winner announcements related to a […]