Zachary Rodgers

Interpublic Execs Bow a New Mobile Marketing Firm [November 7, 2003] Former Interpublic Group executives Mark Timbrell and Wes Bray are launching a new company to create and implement mobile phone marketing campaigns in local markets worldwide. Called Mynamics, it will be headed up by Timbrell as CEO, out of the London office. Bray will […]

SEO firm iProspect hired Mike Grehan as managing director of iProspect Europe. The British search marketing expert authored Search Engine Marketing: The Essential Best Practice Guide and has run his own interactive marketing consultancy since 1996. “With the addition of Mike Grehan to lead our European operations… we are now positioned to help European-based global […]

In a move designed to appeal to advertisers eager to reach business and liesure travelers, USATODAY.com has revamped its travel site. Some features of the Web destination have been strengthened; others are completely new. Among the new features are a global hotel directory, a searchable index of travel and vacation deals; expanded city guides covering […]

IPSH and UrbanWorld Wireless Launch Mobile Channel [October 30, 2003] IPSH and UrbanWorld Wireless (UWW) have launched a mobile marketing channel geared toward hip hop fans, with two initial campaigns featuring recording artists Fabolous (Elektra Records) and JaRule (DefJam Music Group). Using the platform, Elektra and DefJam will wirelessly deliver promotions and audio samples to […]

Business news publisher MarketWatch.com has named Erin Howard to head its new Atlanta sales office. Prior to joining MarketWatch, Howard was interactive marketing account director for AOL and an account executive at Cox Interactive Media. She will handle southeast regional sales for the MarketWatch.com’s online properties, including CBS MarketWatch and BigCharts. World Wrestling Entertainment (WWE) […]

E-marketing firm IMN — formerly iMakeNews — has named Tom Simons chairman of the board. Simons is president and creative director of PARTNERS+simons, a large integrated agency in New England. He has served on IMN’s board since 2002. “We are very excited to have Tom Simons contributing his business acumen and creativity to IMN,” said […]

The Interactive Advertising Bureau (IAB) has named Rich LeFurgy and Scot McLernon to co-chair its new pop-up task force, IAB Chairman and CEO Greg Stuart said. LeFurgy is president of Archer Advisers, an interactive and traditional media consultancy. He served as SVP of the Buena Vista Internet Group, overseeing sales for ABCNews.com, Disney Online and […]

Coca-Cola Tucks SMS Under the Cap [October 24, 2003] Coca-Cola’s popular teen music and chat site Cokemusic.com is incorpoarating SMS into a Fall 2003 under-the-cap promotion in the U.S. Powered by Mobliss, the national promotion lets consumers enter cap codes using their mobile phones and accrue points, or “decibels,” in registered accounts on Cokemusic.com. Consumers […]

Online pharmaceutical marketer Cadient has named Brian Tierney, founder and chairman of Tierney Communications, to its board of directors. His company’s roster of clients includes Bayer Environmental Science, Verizon Wireless, McDonald’s, Independence Blue Cross and Lincoln Financial Group. “Brian’s mastery of communications and proven ability to build relationships with a variety of constituent organizations will […]

The Cellular Telecommunications & Internet Association’s (CTIA) carrier members have launched common short code (CSC) capability via five-digit numbers, opening the way for marketers and brand managers to better engage consumers via SMS. For marketers, the new cooperation on short codes could provide a platform for the first truly user-friendly cross-carrier campaigns in the U.S., […]

The Network Advertising Initiative’s (NAI) E-mail Service Provider Coalition (ESPC) said it will use IronPort Systems’ bonded sender program to implement Project Lumos, the spam-fighting effort unveiled earlier this year. IronPort’s bulk sender whitelist service will provide a back end over which legitimate e-mail senders can flag themselves as such. The IronPort platform is designed […]

Avenue A added Alaska Airlines to its client roster. The interactive agency and operating unit of aQuantive was tapped by the ninth largest U.S. carrier to fulfill all digital marketing needs, including strategy, consulting, media buying, advanced analytics and creative. The latter will be handled by Avenue A’s sister agency i-FRONTIER. Steve Jarvis, Alaska Airlines […]