Execs & Accounts for October 22, 2003

Online pharmaceutical marketer Cadient has named Brian Tierney, founder and chairman of Tierney Communications, to its board of directors. His company’s roster of clients includes Bayer Environmental Science, Verizon Wireless, McDonald’s, Independence Blue Cross and Lincoln Financial Group.

“Brian’s mastery of communications and proven ability to build relationships with a variety of constituent organizations will open new doors for us,” said Cadient CEO Bob Weissman.

Annodyne Interactive has picked up four clients: The Wharton School of Business, Philadelphia’s Sam Katz for Mayor 2003 Committee, Corporate Synergies and Flexible Benefits Plans.

The digital agency will provide strategic planning and consulting, creative services, e-mail list acquisition, campaign delivery, tracking and analysis. To accomodate the growth, the company said it has added new staff members and moved into a larger office.

Web marketing firm Ciceron has hired Nina Hale as a marketing consultant after promoting Lori Hindbjorgen to director of client services.

Hale will design and oversee online marketing strategies for Tennant Company, Time Warner Cable Twin Cities, and the Hazelden Foundation, among other clients. She was most recently a marketing manager for Digital River, overseeing work for National Geographic, Motorola and Cisco.

Hindbjorgen will oversee Ciceron’s account specialists group while continuing to consult with several clients.

Fort Worth-based interactive agency Range Online Media has acquired New York SEO firm ZenHits. Under the deal, Range assumes control of the ZenHits portfolio, which includes such clients as Toshiba America, Epson and Homestore.com.

ZenHits President Anthony Muller has joined Range as director of natural search operations. Financial terms of the deal were not disclosed.

Atlas DMT was tapped by MyFamily.com to provide third party ad serving. The genealogy and family networking publisher will use Atlas’ Digital Marketing Suite 4.0 for third party ad serving and campaign management.

“This will make our media and trafficking teams smarter and more efficient in planning, negotiating, purchasing, and optimizing online media,” said Steve Nickle, VP of marketing for MyFamily.com.

For more breaking news on account action and executive moves, visit ChannelSeven.com