Zachary Rodgers

Euro RSCG Circle-Boston is deepening its digital media expertise with the hire of Chia Chen as VP and director of account services. Chen’s background includes a mix of digital brand and account management for brands including General Motors, Unilever, Levi’s, Coors Brewing Company, AT&T, Delta Airlines and American Express. He has held positions with Modem […]

NetInformer Powers Local Text Promo [November 17, 2003] NetInformer has enabled a live text poll for World Records, a music store in Bakersfield, California. The “Eye Street” entertainment section of The Bakersfield Californian newspaper is sponsoring the live text poll, calling the promotion “Eye on Five.” Eye Street readers are asked to vote for their […]

In a bid to win customers, and, through them, advertisers, during the important holiday season, comparison shopping site Shopping.com has launched its first TV ad campaign. The ads, developed by San Francisco-based Publicis & Hal Riney, aim to educate consumers about online price comparison services and to inspire them to try Shopping.com. The campaign’s initial […]

R/GA CEO and President Martin Reidy left to join Digitas West as president, in San Francisco. R/GA’s Chairman and Chief Creative Officer Bob Greenberg will act as CEO, a position he held before Reidy’s hire. Reidy joined R/GA as president in 1996, and was named CEO three years later. He took the Digitas job in […]

Microsoft confirmed it intends to add pop-up blocking to Internet Explorer as part of its Service Pack 2 release, due the first half of 2004. Meanwhile, agencies, advertisers and publishers suggest they’ll be ready to kiss the ad units goodbye — when the time comes. An important question that remains unanswered is whether IE pop-up […]

Broadcasters are beginning to feel pressure to reassess their business models as market and investment analysts note increased penetration of ad-skipping personal video recorders (PVR). Two reports this week, one from an analyst at SG Cowen and another from consulting firm Booz Allen Hamilton, warn that TV broadcasters should seek alternatives to their traditional ad-based […]

Eyeblaster hired Bobbie Halfin as VP of North American sales. Halfin most recently served as managing director of sales and marketing for Meredith Interactive, a division of Meredith Corporation, prior to which she was president of Winstar Interactive and VP of sales for AdSmart Corporation. She also served on DoubleClick’s DART advisory board. “We are […]

A new price comparison site for PC and electronics shoppers launched today, joining a crowded space of players rushing to wring revenues out of online holiday shopping. Competitors to the newly-launched Priceflo include Shopping.com, BizRate, Google’s Froogle shopping engine, and product searches such as those offered by Ask Jeeves and Yahoo! . The new site […]

Unicast named Chad Beasley to head its new Los Angeles office. Prior to joining Unicast, Beasley was media supervisor at Digitas in Boston, working with General Motors, Celebrity Cruises, Delta Air Lines and American Electric Power. Earlier, at Modem Media, he worked with 3M, AT&T, Intel and Kraft Foods. Beasley sits on the Board of […]

WebSideStory, Salesforce.com Integrate Offerings Analytics player WebSideStory has integrated its HitBox Enterprise Web metrics platform with offline customer conversion reporting from salesforce.com, a developer of CRM tools. The combined offering lets marketers track what happens after a lead obtained online is handed over to a salesperson. This allows people to see what site behavior and […]

America Online has launched a Spanish-only media campaign to promote AOL Latino, the recently launched version of its 9.0 service geared toward the U.S. Hispanic population. Featuring television, radio, print, online and outdoor advertising, the campaign is the largest Spanish language marketing effort the company has launched to date. The push is aimed at attracting […]

Radio ad veterans Eric Ronning and Andy Lipset have formed an online radio representation firm aimed at bringing traditional advertisers to online radio. Lipset’s background includes directing ad sales efforts at D&R Radio/Interep and America Online’s Music division. Ronning was SVP and regional manager for Clear Channel Radio Sales/Interep before being hired by Yahoo! as […]