Zachary Rodgers

Two hundred and fifty Web sites have implimented Unicast’s three-month-old Online Format Suite. The pile of publishers now selling the rich media player’s ad units includes Bicycling.com, Homestore.com, HowStuffWorks.com, NASDAQ.com, Organicgardening.com, Prevention.com and Scubadiving.com. Unicast said many of the sites come from the Tribal Fusion Network and Rodale Publishing Group, which actively sell the “between-page,” […]

The New York Knicks have kicked off an integrated broadcast, print and online ad campaign to invigorate the team’s brand and drive both full-season and individual ticket sales. The campaign was created by the New York office of Rapp Collins Worldwide, part of Omnicom Group , which was selected as the Knicks’ agency in July. […]

The Interactive Advertising Bureau (IAB) has created newsletter and e-mail committees. The trade organization said the aim of the committees is to focus attention and develop standards for these two marketing vehicles. The newsletter committee will be chaired by TechTarget CEO Greg Strakosch, and the e-mail committee will be led by NetCreations President and CEO […]

Best Buy has tapped Web analytics player WebSideStory to help optimize its online marketing and merchandising efforts. The mega-retailer has implemented WebSideStory’s HitBox Commerce service, an outsourced e-commerce analysis tool, on BestBuy.com. Best Buy said it expects the implementation to provide its executives with immediate insight on how to optimize conversions, measure and improve marketing […]

Carat has chosen DoubleClick’s DART for Advertiser service as its preferred ad serving provider. Under the agreement, DoubleClick will provide ad serving solutions for all of Carat Interactive’s businesses throughout North America, Europe, and Asia Pacific for the next two years, for clients such as Renault and Vodafone. Under a separate agreement, Carat International will […]

Two months after its introduction, advertisers are putting Unicast’s Online Format Suite to use. The rich media planning and buying tool is designed to replicate the simplicity of use media buyers enjoy in offline media, and it seems to be winning converts. Some of the advertisers using multiple formats within the suite for their current […]

Yahoo!, Universal McCann, Optimedia and Deutsch have become the newest subscribers to the WebRF reach and frequency planning service. “It’s crucial for the online industry to have the same level of sophisticated research tools as traditional media,” said Susan Nathan, senior vice president and director of media knowledge for Universal McCann. “Through WebRF, advertisers can […]

Responding to the fast-paced growth of the online Hispanic population, entertainment industry viral marketer ElectricArtists has unveiled its initial slate of ElectricArtists En Espanol clients. The account wins include Atlantic Records, Palm Pictures and Newmarket Films/HBO Pictures. ElectricArtists En Espanol has begun working on grassroots marketing campaigns for the films “Sex and Lucia” and “Real […]

Yahoo!’s online job service HotJobs has appointed Tres Meyer as senior vice president of HotJobs marketing and Yahoo! vice president. Meyer will lead HotJobs marketing, advertising, events, public relations, content and product marketing, and will oversee the business management of HotJobs’ job seeker and employer products. Meyer joins the Web service from Datek Online Financial […]

DraftDigital has launched a Spanish language version of Tequila producer Jose Cuervo’s Web site. The site contains descriptions of the Cuervo brand portfolio and demonstrates how to use Jose Cuervo Especial in different recipes. Cuervo.com also offers a detailed overview of the brand’s history and production process, including a family tree dating back to 1758 […]

Imagistic is buzzing with activity, including a top-level departure, an appointment, and a flurry of interactive project launches. Most notably, founder Marcelo Ziperovich has left the company to pursue other ambitions. Ziperovich, a driving force behind the agency’s creative work, has been with imagistic since its launch five years ago in June 1997. Imagistic, which […]

Advertising.com has added Doug McFarland and Ken Evans to its executive team. McFarland will direct Advertising.com’s publisher business, while Evans will lead the company’s sales and marketing forces. McFarland most recently served as president of Jupiter Media Metrix. As executive vice president and general manager of publisher business for Advertising.com, he will develop the company’s […]