Zachary Rodgers

Edelman has been tapped by DigitalThink to spearhead the e-learning firm’s local and national public relations program. Under the deal, Edelman will work to communicate DigitalThink’s success in the development and delivery of e-learning content for Fortune 1000 companies. The effort will involve strategic media campaigns, analyst relations, and targeted trade, business and vertical market […]

Online direct marketing and database management company Traffix has experienced a management shake-up. Andrew Stollman, the firm’s chief operating officer, has been appointed president, replacing Eric Aroesty, who resigned to pursue other opportunities. Aroesty has also relinquished his seat on the board of directors, reducing the number of board members from seven to six. Stollman […]

24/7 Real Media has signed an ad representation agreement with All-Hotels Limited, a subsidiary of Online Travel Corporation (OTC). The agreement gives 24/7 Real Media exclusive rights to sell ads and sponsorships for all-hotels.com, which will use 24/7 Real Media’s Open AdStream technology for its ad serving management needs. Through previous agreements with London-based OTC, […]

Tacoda Systems has added USAToday.com to its client list. The online version of America’s widest distribution newspaper is the sixth major media company to use Tacoda’s Audience Management Software (AMS). The other five are CondiNet, Forbes.com, Advance Internet, Tribune Interactive and The Weather Channel’s weather.com Numerous studies have pointed out the need for better audience […]

DoubleClick has made two executive hires. John Healy, previously the senior vice president of sales at DoubleClick’s Abacus division, will now assume the role of senior VP of global sales. Prior to joining Abacus, Healy was executive vice president of the direct marketing solutions division of Equifax. He also held senior roles at Advo, Pepsi-Cola […]

Online lead generation firm Aptimus has appointed Eric Helgeland to its board of directors. Helgeland is a project manager for Treasury Strategies, where he provides marketing, business development, and consulting services to large and small clients. Before that, he was VP of marketing for Fingerhut Corporation, responsible for managing and directing new customer acquisition and […]

The T&O Group, a Southern California interactive ad and PR agency, has promoted Thomas Choi to associate media director and hired two media planners, Courtney Kasey and Marisa Reveles. Choi joined The T&O Group in 1999 as senior media planner. Since then, he has won two creative media awards from Worldwide Partners on behalf of […]

Agency.com has promoted Don Scales to executive vice president and chief operating officer, a role in which he’ll manage the delivery of work for all the company’s North American and European offices, including its itraffic subsidiary. Scales has been with the marketing firm since February 2001, most recently as CEO of the company’s North American […]

The Association for Interactive Marketing (AIM) has named Kevin Noonan as successor to departing executive director Ben Isaacson. Noonan will oversee operations for the 300-member trade group, which is a subsidiary of the Direct Marketing Association (DMA), and will lead its initiatives promoting the ethical use of online marketing. Noonan last served as group vice […]

The Smithsonian Institution’s Center for Education and Museum Studies (SCEMS) has awarded AKQA the contract to redesign its Web site. AKQA said it will create a new brand for Smithsonian’s online educational initiatives, as well as develop online promotions to drive traffic to the site. Set to launch in January 2003, the new site will […]

The Interactive Advertising Bureau (IAB) has named Euro RSCG MVBMS Partners as agency of record for its ongoing interactive branding campaign. Euro RSCG MVBMS succeeds Stein Rogan + Partners, which handled market research, strategy, positioning and creative execution for the ongoing branding campaign’s first phase, called “Interactive: It’s the Active Ingredient.” That campaign launched in […]

DoubleClick has entered a U.S.-based agreement with the Interpublic Group’s Universal McCann. Under the agreement, DoubleClick will be the preferred ad management and media planning provider for all the Universal McCann Interactive offices, covering New York, San Francisco and Los Angeles, as well as its affiliates, Zentropy Partners Midwest and Temerlin McClain. Universal McCann, Zentropy […]