Jonathan Schwartz the one-time leader of the now extinct Sun Microsystems was a trailblazer with his blog in the early days. And on his way out of Sun, it wasn’t his blog that blazed his trail – it was Twitter.
In a late night message (or early this AM ET) Schwartz Tweeted his way out of a job.
“Today’s my last
day at Sun. I’ll miss it. Seems only fitting to end on a #haiku. Financial crisis/Stalled too many
customers/CEO no more,” Schwartz wrote.
If anyone needs proof of the efficacy of Twitter as a messaging medium that has surpassed blogging (in some ways at least) – there it is.
Short, succinct and 140 character or less, a man that led a multi-national, multi-billion dollar company exits stage left.
No one should be surprised that he’s not moving on to Oracle which now owns Sun. Oracle is a different culture and one in which Schwartz who has been – rightly or wrongly – maligned as being partially responsible for Sun’s decline, wasn’t going to be a fit.
As to where he ends up now – I suspect that we haven’t heard the last of him. I also suspect that finding out what he does next will just be a simple matter of following him – on Twitter of course.