Jonathan Schwartz Tweets His Way Out of Sun/Oracle

From the ‘Interesting Ways to Use Twitter‘ files:

Jonathan Schwartz  the one-time leader of the now extinct Sun Microsystems was a trailblazer with his blog in the early days. And on his way out of Sun, it wasn’t his blog that blazed his trail – it was Twitter.

In a late night message (or early this AM ET) Schwartz Tweeted his way out of a job.

Today’s my last
day at Sun. I’ll miss it. Seems only fitting to end on a #haiku. Financial crisis/Stalled too many
customers/CEO no more
,” Schwartz wrote.

If anyone needs proof of the efficacy of Twitter as a messaging medium that has surpassed blogging (in some ways at least) – there it is.

Short, succinct and 140 character or less, a man that led a multi-national, multi-billion dollar company exits stage left.

No one should be surprised that he’s not moving on to Oracle which now owns Sun. Oracle is a different culture and one in which Schwartz who has been – rightly or wrongly – maligned as being partially responsible for Sun’s decline, wasn’t going to be a fit.

As to where he ends up now – I suspect that we haven’t heard the last of him. I also suspect that finding out what he does next will just be a simple matter of following him – on Twitter of course.

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