Research In Motion knows it needs to make its BlackBerry smartphones and tablet PCs more appealing to consumers if it wants to compete with the likes of Apple and Google’s Android devices in the long run.
As Enterprise Mobile Today reports, the latest step in that more consumer-friendly direction came with today’s launch of MP3 for BlackBerry, a new mobile app that makes it quick and easy for BlackBerry users to search and buy music from Amazon.
The app will also feature a free song of the day as well as daily album deals as well as a bookmarking feature that lets users tag a song or album to preview or buy at a later time.
Users will also be able to redeem Amazon gift cards and other promotions directly through the app and parents, if so inclined, can adjust the explicit content control settings before their children start browsing.
Research In Motion and Amazon this week launched a beta version of Amazon MP3 for BlackBerry, a mobile application that lets users scan, buy and download digital music files from the online retailer’s 14 million-plus song catalogue.
Company officials said the individual songs can be downloaded via WiFi or any other wireless connection and smartphones running RIM’s (NASDAQ: RIMM) BlackBerry 6 mobile operating system can use the Universal Search tool to quickly hunt down songs by artist or genre or find out about special pricing deals.
