Google’s Nexus One Android-based smartphone made waves when it debuted with an advanced design from HTC and a direct-to-consumer sales model. Now Motorola’s getting in on the action, hinting at plans to follow suit by manufacturing a second direct-to-consumer offering from Google. Enterprise Mobile Today takes a look.
Despite reporting a tough quarter and sales that fell below expectations, Motorola managed to find a silver lining in the bad news: it will be the second handset provider for Google’s mobile phone business.
On a conference call with analysts Thursday, Motorola (NYSE: MOT) co-CEO Sanjay Jha disclosed that the company plans to introduce 20 smartphones this year, including “one direct-to-consumer device with Google.”
It would be the second phone offered by the search giant direct to consumers and bypassing the typical outlets — the retail stores of consumer electronics merchants or the wireless carriers.