Research In Motion added a key cog to what figures to be a new-look BlackBerry App World site for consumers and developers looking to buy and sell new applications for its smartphones.
As Enterprise Mobile Today reports, the acquisition of Cellmania comes just a few months after the company announced plans to upgrade its flagship mobile applications repository.
To reverse this trend and fend off competition from Android and iPhone devices, RIM knows it must make significant investments in its own online app store if it intends to remain relevant in the booming smartphone industry.
Cellmania, which supports (and will continue to support) RIM competitors such as Sprint and T-Mobile, bills its mFinder application as a “complete turnkey white label content system with content management, digital rights management and over-the-air delivery.”
In an effort to beef up its BlackBerry App World marketplace, Research In Motion this week announced it will acquire Cellmania, Mountain View, Calif.-based content delivery and app store infrastructure software provider.
Financial terms of the deal were not disclosed.
Research In Motion (NASDAQ: RIMM), which in June announced App World 2.0, a major upgrade of its online application store for BlackBerry users and developers.