Samsung has a hit with it its stable of Galaxy smartphones. The Galaxy S model alone has sold more than 10 million units in just over seven months.
As Enterprise Mobile Today reports, Samsung isn’t going to mess with its success. Instead it’s expanding the brand with the introduction of four new smartphones that will first be available to customers in Russia, Europe and Asia.
Company officials said the quartet will be heavily featured during next month’s Mobile World Congress conclave in Barcelona. Each model was designed with a specific consumer and lifestyle in mind, accentuating specific social media and productivity elements for each in an effort to differentiate them from the throng of new offerings hitting the market this year.
“Each device delivers something different, with the idea that each user is an individual and wants their mobile experience to be easy and fun,” JK Shin, president of Samsung’s mobile communications unit, said in a statement.
The Galaxy Ace, Fit, Gio and Mini smartphones will run on the Android 2.2 mobile operating system and come loaded with Wi-Fi connectivity and a Social Hub feature that lets users view their contacts, SNS, instant messages and email from one integrated page.
Company officials said the quartet will be heavily featured during next month’s Mobile World Congress conclave in Barcelona. Each model was designed with a specific consumer and lifestyle in mind, accentuating specific social media and productivity elements for each in an effort to differentiate them from the throng of new offerings hitting the market this year.