Allaire Packages Internet Best Practices

Allaire Corp. today introduced
Allaire Spectra, a packaged system for content management, e-commerce and
personalization.

Allaire Spectra is designed to use best-practices
established by Internet businesses, uniting content, commerce and customer
interaction capabilities into a common model for enterprise-wide Web systems.

Incorporating best practices in building and running large-scale Web
businesses, Allaire Spectra is based on the concept of “transactive
content” — systems that combine a relationship between the management of
Web content assets, services that extend a company’s business models into
e-commerce, and the ability to deliver this package to the customer in a
personalized manner.

Allaire Spectra works off the idea that every participant in an enterprise
has a unique set of requirements to be productive in their use of the Web.
This spectrum of participants spans system administrators, developers,
designers, business managers and users, as well as customers, partners, and
site affiliates. For example, it gives business managers and users a set of
Web-based tools for managing workflows and security roles, conducting
analysis and reporting on the business, and self-managing content and
commerce assets without any IT intervention.

The six core services of Allaire Spectra include:

• Content Management — designing the content, logic, presentation and delivery
  of Web sites.
• Workflow and Process Automation — tying a company’s business processes into
  its Web systems.
• Roles-based Security — securing the production, management and delivery of
  Web systems to employees, customers and partners.
• Personalization — dynamically profiling and targeting information to Web
  site users based on their interests and behavior.
• Business Intelligence — track, measure, analyze and report on activities in
  a Web business.
• Syndication — extending a company’s Web business to Internet business
  partners and other Web sites.
  

Allaire Spectra, which runs on Windows NT and Solaris, is currently in
beta. The product is expected to ship in Q4 1999. A bundled offering that
includes servers, tools, training, consulting and support will be priced at
approximately $100,000. Standard pricing for Allaire Spectra will be $7,495
per server and requires ColdFusion Enterprise Application Server.