AdKnowledge, which provides online
marketing management services, on Thursday said it was opening its first
European office in London.
The office, to be based in the London headquarters of AdKnowledge parent
company, Engage Technologies, will be
headed up by Susan Lutter, the director of sales of AdKnowledge Europe.
“As Internet advertising and e-commerce take off in Europe, the need for a
local base-of-operations has become even more pressing. It’s vital that our
European customers have indigenous AdKnowledge support to help them
execute, measure and optimize their marketing programs,” says AdKnowledge
president, John Mracek.
“And as a subsidiary of Engage, we are able to leverage their already
established infrastructure and European presence to immediately bring value
to our international clients.”