Seattle-based Avenue A has a new slogan. The “Know What Works” slogan was officially launched on July 17th in a full-page AD in the Wall Street Journal (WSJ). According to Avenue A’s Director of Marketing Communications Wendy Boehm, the company hand delivered baskets featuring coffee and the July 17th edition of the WSJ to 400 of its top prospects. “So far the response has been great!,” says Boehm.
Kirkland-based internet auction company Bidhit.com has changed their corporate name to EZ Inc. The change was made to reflect the company’s broadening e-commerce position outside of the online auction industry. According to President and CEO Tim Black, the change complements the company’s “customer-centric” approach to increasing revenues and profits.
Redmond-based Skeeg Software has been selected to spearhead a new initiative for its neighbor Microsoft Corporation. The Learning Center project will provide a technically advanced, cohesive site for all training content. Ultimately, this site will be the focal point for all Microsoft certification and training programs. Skeeg Software’s role will be to provide the technical planning and application development for the project. “This is our 8th major project for Microsoft, and represents a real coup for Skeeg Software,” says VP of Business Development Craig Pfaff.
Mukilteo-based ChangePlan.com, which will be launching later this month, reports that they have filed two strong process patents for their unique systems approach and customer interfaces. According to CEO Mark Walker, the company’s participation in the recent WSA Investment Forum has greatly accelerated both funding and staffing.