Engage Technologies and
Aptex Software say they will combine
their profiling technologies to create a comprehensive profile network of
anonymous Internet-user data.
These behavior-based profiles will be offered to companies that want to
create high-level marketing and advertising campaigns.
Web users who access sites enabled with the Engage and Aptex technology
will receive “red carpet treatment,” including personalized content,
special offers, and targeted advertising, while remaining anonymous. Sites
using the technology will reap increased user traffic and in-depth user
data for one-to-one marketing.