Datek Sdn Bhd., a Malaysian Internet applications developer, formally changed its name to BizTone Sdn Bhd. and signed an agreement with global software implementation consultant BiTech Pte Ltd. at a ceremony in Cyberjaya.
Datek was one of the first Multimedia Super Corridor (MSC) status companies in Malaysia.
The event was co-hosted by Malaysia’s Multimedia Development Corp. (MDC), the government-owned company that runs the MSC.
“The name change paves the way for the global launch of our flagship Internet delivered enterprise resource management (ERM) software,” said Darryl Carlton, BizTone’s chief executive.
“BizTone is already the common brand for all our software and given the global nature of our core competence–applications delivered as services over the Internet–it makes good sense to build one strong brand by merging our corporate and product identities under a single brand entity,” explained Carlton.
BizTone specializes in the development of applications delivered as services over the Internet, covering software for corporations that span core financials, manufacturing, legal and other modules for service-based industries.
The company’s flagship product is BizTone Version 1.0, a pure Java application, allegedly the first Java-based enterprise resource management (ERM) suite to be delivered as a service over the Internet.
BiTech, a subsidiary of U.S.-based Transworld Information Systems Inc., will assist BizTone in global delivery of its products.
BiTech’s director for Asia-Pacific, T.P.S. Hameed, said he was confident the pairing resources of both companies would ensure speedy implementation of BizTone at customer sites around the world.
“While BizTone supplies its ERM suites via the Internet, BiTech, with over 800 IT consultants worldwide, will act as implementers and trainers at the customer end,” he said.
“We are confident BizTone will revolutionize the entire ERM industry because of its many built-in advantages, including the fact that its Internet-delivered software eliminates the need for corporate customers to make an outright purchase and instead, only pay for what they use based on actual transactions.”
BizTone’s shareholders include the Japanese venture capital firm, Nomura.
The company is in the midst of opening an R&D center in Silicon Valley, a marketing hub in Singapore and an additional development facility in China.
BizTone recently hired Miko Matsumura, formerly a Sun Microsystem’s chief technical strategist and ‘Java Evangelist,” who will head the R&D facility in Silicon Valley.