NetZero Plans Canadian Launch

[Toronto, CANADA] NetZero Inc. has chosen Strategic/Ampersand Inc. as its agency of record while it prepares its Canadian launch this summer.

Strategic/Ampersand will execute all Canadian advertising, media buying, direct mail and marketing programs, as well as public and media relations.

With more than 4 million registered users, NetZero offers consumers free Internet access and offers advertisers a range of interactive marketing, research and measurement services. Consumers can choose free access to the Internet, free e-mail and customizable navigation tools that provide “speed dial” to key sites.

The company’s CyberTarget division offers marketers and advertisers mass-scale, online market research and measurement solutions. NetZero also offers advertisers targeting capabilities through online advertising and sponsorship channels.

Brian Woods, senior vice president, and chief marketing officer for NetZero Inc. said that they look forward to working with Strategic/Ampersand to launch services to the Canadian consumer and advertising markets.

NetZero is a Cisco powered network, providing access services to more than 4 million registered users in 3,000 cities.

Strategic/Ampersand is a marketing communications agency focussing on advanced technology industries. Clients include Baan Canada, Cedara Software, Cisco Systems, Data General Canada, Novell, Sony of Canada, and Teklogix.