New Online Marketplace for Australian SMEs

[Sydney, AUSTRALIA] Entrepreneurial commerce service provider marketboomer has signed a five year
business-to-business (B2B) contract with the commercial arm of the State
Chamber of Commerce, thechamber.com.au.

marketboomer will enable small and medium-sized enterprises (SMEs) to
become purchasers and suppliers in a range of industries
through the Chamber’s online commerce community, from August this year.

marketboomer will use its Dynamic Trading Engine to power information
exchange on the site, which will allow technology suppliers and
purchasers to set up their trading ‘rules’ via a customized Web
interface which then ensures online orders meet the rules of both parties.

“The Chamber’s objective is to provide market leading solutions that
enable SMEs to participate in the exciting opportunities offered by the
New Economy,” said the State Chamber of Commerce’s chief executive
officer Katie Lahey. “marketboomer’s technology provides
thechamber.com.au’s Commerce Zone with an industry proven B2B product
tailored for smaller players and effectively builds on our existing
relationship with St.George,” she said.

marketboomer’s business model operates on a shared supplier base
between one marketplace and another, allowing faster growth for the
company’s existing marketplaces and any Market Maker in the marketboomer
B2B exchange.

“So-called dot com companies creating new branding in a marketplace
must spend huge amounts of money marketing these new brands,” said
marketboomer managing director Joe Ward. “We simply plug into an
existing channel which already markets to buyers and sellers in the marketplace.”

“We offer each Market Maker a low-cost entry to the B2B market place.
Furthermore, we provide them a share of the revenue and their members
(or customers) reduce their operating costs simply by opening up their
Web communication channel,” said Ward.

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