The Oracle Cloud is now live.
The Oracle Cloud is an effort that Ellison’s company has been working on for at least seven years under the guise of its Fusion application suite. At Oracle’s OpenWorld event in 2011, the company first took the wraps off the Oracle Cloud with a preview of the platform. Oracle’s cloud includes versions of all its software products including database, CRM and collaboration tools.
Oracle is also taking specific aim at rival Salesforce.com with a Social Relationship Management offering that is different than traditional CRM (Customer Relationship Management). Ellison explained that the goal is to enable users of the platform to work with people before they are customers and to build relationships so that they will become customers.
Ellison onstage demonstrated the platform, which is fully integrated with social media management capabilities for Twitter and Facebook. Going a step further, the system can be used to analyze and understand what customers are saying in order to drive them to acquire more products.