Salesforce’s annual Dreamforce user conference is coming up in September, and there will be no shortage of new and enhanced product releases. Among the new releases will be Salesforce’s major new push into the human capital management (HCM) space.
“At Dreamforce, we’re going to be announcing Work.com, which is our rebranding and redevelopment of Rypple,” Benioff said.
Salesforce acquired HR software vendor Rypple in late 2011. In March of this year, Salesforce launched its initial Rypple product offering, which will be further extended with Work.com
Benioff also promised an appearance by Aneel Bhusri, CEO of Workday. “You’ll see how we are working hard to integrate with them to deliver a full HR suite to our customers between Salesforce.com’s Work.com system and Workday,” he said. “And you’ll also see Workday’s integration with Chatter as well. We’re very excited about our initial focus here into HR.”
Human capital management is an increasingly active enterprise software play, with Salesforce rivals Oracle and SAP making HCM purchases of their own in the past eight months