[Toronto, CANADA] Why painstakingly earn expertise when you can simply buy them? At least that seems to be the thinking behind SKG Interactive Inc.’s latest move – the intended acquisition of all the outstanding shares of an eCRM (Customer Relationship Management) and marketing firm. Subject to regulatory approval, the total consideration for this acquisition is CDN $15-million.
“This acquisition will allow for SKG to have a pre-eminent position with respect to customer relationship management and marketing solutions to the automotive industry,” said Shaun Rootenberg, executive vice president of SKG.
A Markham-based wireless application provider and business accelerator company, SKG is entering a hot market. A recent forecast from the META Group predicts that the CRM market will grow from more than US
$13-billion in 2000 to US $67-billion in 2004. And improving customer service was listed as the first priority of e-commerce strategies by 80 percent of firms replying to a recent survey conducted by General Management Strategies.