Snap, the joint venture from NBC and CNET, said Cyclone will focus on rich
multimedia content, including video, audio, gaming, animation and
telephony, incorporating it into Snap’s Internet directory. Key
Snap.com topics will be news, finance, sports, entertainment, television,
video, games, movies, computing, shopping and travel. No official launch
date has been set.
“Today’s preview launch of Snap’s new portal service for higher-speed
Internet users marks
the beginning of the next phase of the Internet portal market, and Snap is
proud to have taken a bold leadership position in this new space,” said
Halsey Minor, Snap’s chief executive officer and CNET chairman.
In addition to users accessing the Cyclone service individually, customized
versions of the portal will be offered to high-speed subscribers of Cable &
Wireless USA, Flashcom, iBEAM Broadcasting Corp., InReach Internet, I3S,
Reach Communications, and Advanced Radio Telecom Corp, the company said.
Snap also announced Monday content, advertising and distribution
partnerships with 20 companies, including A&E Television Networks,
Birdhouse Projects Inc., Film.com, Honkworm, House of Blues Digital, LAUNCH
Media, The Mountain Zone, Pseudo Programs Inc., the World Wrestling
Federation, Bank of America, Staples.com, Tower Records and Toyota.
“By working together with a particularly strong array of partners, this new
service truly delivers on Snap’s promise to bring users the best, most
relevant Internet content and services, across all media types,” Minor said.