Spinner.com Belts Out Broadband Strategy

Citing improved quality of service to its subscribers, music
service Spinner.com is launching a new
broadband strategy to reach subscribers of high-speed cable and Digital Subscriber Line (DSL) Internet services.

As part of its strategy, Spinner.com has formed partnerships with cable
providers GS Communications,
and the ISP Channel, as
well as Snap’s new high-speed portal and cable Internet service @Home Network.

Spinner.com will offer to its partners’ users a new Web-based broadband
media player, FacePlate, for free download. With it, users can listen to
and customize its catalog of more than 150,000 digitized songs.

With technology advancing at a frenzied pace, streaming media companies are
rushing to meet the increased quality demands by users. Josh Felser,
Spinner.com’s president, said that expanding its relationship with
broadband providers will allow the site to showcase its rich audio content
with the highest quality possible.

“While we have great success with narrowband, broadband is the ideal
environment for Spinner.com to
prosper,” he said.

“Broadband allows us to show off our tremendous database of audio content,
highlighting our near CD-quality sound, while providing broadband providers
with a product that
makes the most of their capabilities.”

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