Standard Chartered Bank and e-business portal Pacfusion.com, a subsidiary of Pacific Internet, announced this week the launch of a co-branded portal to provide online banking services.
The co-branded portal – eMoney – and related service offerings are scheduled to go ‘live’ next month with customized Web properties for markets in the Asia Pacific, company officials said.
At eMoney, Standard Chartered will provide online personal banking and investment services including online applications, personalized financial content and customer investment profiling.
“Pacfusion.com’s aggressive Asian expansion gives Standard Chartered a strong complementary e-commerce capability,” said Larry Ang, president of Pacfusion.com. “Our partnership with Standard Chartered will greatly enhance our ability to handle different levels of B2B-related banking services for our customers.”
“We want to extend our reach through strategic partnerships which leverage on technology for the benefit of our customers,” said Chia. “With this first-of-its-kind Internet alliance, we have yet another channel that provides value-added services to our customers.”
Wilson added that Standard Chartered Bank will integrate its Internet initiatives with various other delivery channels including wireless application protocol (WAP) mobile banking, phone banking, Personal Digital Assistants (PDAs) banking, Mobile Personal Financial Consultants and its branch and network banking comprising 250 offices in Asia.
Pacfusion.com expects to regionally support WAP in the future, which will allow Netizens to receive financial information and purchase financial products and services without a computer.
With this partnership, Standard Chartered Bank and Pacific Internet say they will pool their strengths and expertise in financial and Internet services to provide online banking services to Standard Chartered customers and Pacfusion.com members.
