Scandinavian IT firm WM-data is working with artists in
Stockholm to bring an international photographic exhibition online to
visitors who can’t get to Sweden.
Running until January 3, 1999, Under/Exposed is a unique photographic
exhibition in which billboard ads in the Stokholm Underground are replaced
by over 700 photos from more than 200 international photographers. Its
objective is to show the qualities, diversity and richness of photography
to the public at large.
To make the exhibition accessible to a worldwide audience, WM-data created
a Web site from which visitors
can view the photos selected by photographer and underground station, take
a virtual tour or create their own album.
Exhibition spokesman Christer Alm said the Web site will promote the vision
of the exhibition around the world, and it’s great that Web surfers are
able to experience it.
The exhibition is expected to attract more than 1.5 million underground
visitors, plus thousands more via the Internet. Promoters say there are
plans to present it in other underground systems worldwide as well.