Winepros Crosses Pacific

Australian online wine retailer Winepros has struck a deal with US
counterpart Winebuyer to allow the
Sydney-based company to expand into the lucrative U.S. wine market.

Under the alliance, Winepros will purchase stock in the unlisted to the value of AUS$2.5 million (US$1.5 million). This
follows winepros’ slight share increase on the Australian Stock Exchange(ASX) as its
value climbed AU1 cents (US0.6c) last night to close at AU72 cent (US43

Winepros launched its first portal devoted to wine last month with major
backing from Harper Collins Books, bricks and mortar retailer Coles Myer
and international wine industry members Len Evans and James Halliday.

Winepros chairman Bruce Kemp said the investment has secured a partner
which would accelerate the group’s entry into the larger and more complex
US wine market.

“The association with will hasten the international
rollout of Winepros, not only in the US, but potentially around the globe,”
said Kemp. is currently establishing an integrated online transaction
network for the US market, in an attempt to become the standard
business-to-business (B2B) model for the wine industry.

Winepros will interface with this network to gain online access to a
selection of state-based retailers who will provide fulfillment of consumer
orders placed through the Winepros site.

This will allow Winepros to operate legally within the three-tier US
liquor system, which prevents cross-border wine shipments between many US

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