1800USSearch.com Ad Captures 8.4% Click Rate

The most clicked-on ad banner for the week ending Aug. 29 was 1800USSearch.com’s ad, which had an
8.4 percent CTR, according to Nielsen//NetRatings.

US Search provides public record information about individuals.

The top ad banner for the week was GetSmart’s ad, climbing from the No. 5
spot from the previous week. GetSmart, a provider of mortgage loan
information and links to lenders, ranked No. 24 on the Top Advertisers list.

Top advertisers, ranked by banner impressions, for the week ending Aug. 29:

Top Banners, ranked according to reach percent:

1. GetSmart — Find: A Loan for Me. Refinancing, Second Mortgage, Debt
   Consolidation
2. Autoweb — BUY IT; SELL IT
3. Bonzi Software — Speed Up Internet Connection
4. Autoweb — GET A PRICE
5. At Hand — Find it now in the Yellow Pages. What are you looking
   for?
6. Uproar — Where does Homer Simpson Work? Bar, Bank, Nuclear Plant,
   Sewer
7. Acceleration Software — Find the ball and win a free Internet
   Telephone AND a web accelerator!
8. Next Card — Expect More from your credit card. Online credit
   decision in 30 seconds
9. Beyond.com — WIN A Sega Dreamcast System!
10. Capital One — Visa Platinum; Credit Limit, Fixed APR, Apply Online,
    Submit

Ad banners that run predominantly on an advertiser’s own property or house
ads are not included in the rankings. The Nielsen//NetRatings audience
information service collects
data from approximately 20,000 panelists as they surf the Web at home.
Banners may be viewed here.