Atlanta, GA-based Socketware Inc. released Accucast, an enterprise-level, e-mail
marketing and messaging management application designed to run on any
platform.
Accucast links to existing in-house databases to build targeted distribution
lists and create trackable, customized e-mail marketing campaigns, the
company said.
“Accucast transforms e-mail into a one-to-one marketing tool. . .” said
Michael
Pridemore, president of Socketware. “Accucast is the ultimate anti-spam
filter enabling businesses to completely customize their e-mail message
content and distribution lists to ensure that customers receive only the
information they requested.”
The Web-based Accucast product enables marketers to build and manage e-mail
distributions from their desktop. With a point-and-click, users can query
in-house JDBC-compliant databases, build targeted distribution lists,
personalize the e-mail subject line and body text with information from the
database, insert trackable URLs in the e-mail message and monitor the send
status of an e-mail campaign.
Delta Air Lines is an initial user, as are the United Nations, iXL and What’s
Up Interactive.
Written in Java, Accucast’s open architecture enables companies to leverage
their existing IT investment and provides for unlimited scalability, the
company said. Pricing data was not disclosed.