E-mail marketing company Digital Impact raised $10.6 million
in its latest round of financing, including participation from past investors
Institutional Venture Partners and Draper Fisher Jurvetson, and from new
investor Harte-Hanks Inc.
“We recognize that the Web has propelled database marketing to a new level,”
said Richard Hochhauser, president and chief operating officer of
Harte-Hanks. “We evaluated all the players in the e-mail marketing space and
Digital Impact was clearly our first choice; we see a great synergy which
combines online and off-line direct marketing expertise.”
Digital Impact said it now employs more than 100 people and works with more
than 50 customers. Recent new clients include Cooking.com, Furniture.com,
Peet’s Coffee & Tea, Pets.com, Reel.com and YourPharmacy.com. The company
said it delivers more than 28 million opt-in e-mail messages a month.