Execs & Accounts for January 21, 2004

The Christian Science Monitor and Cooking.com have begun using BURST! Media’s AdDesktop ad management technology to serve and manage campaigns on their Web sites. Both sites had been DoubleClick clients.

“We moved from DoubleClick to AdDesktop because of BURST’s commitment to individual and highly responsive customer service and customized solutions that will help us maximize revenue from online ad sales,” said Wende Headley, Cooking.com’s VP of business development.

Quinn Jalli has joined Digital Impact as director of ISP relations. He was most recently spent two years handling ISP Relations, lobbying, and public relations for MindShare Design, where he also served as the company’s representative to the Network Advertising Initiative.

Several advertisers have signed on to Maven Networks and AtomFilms’ “AtomFilms Hi-Def” free broadband video offering, which delivers independent films via a downloadable player. Brands that will advertise on the service include Warner Bros., Nintendo and Microsoft WindowsXP Media Center. During its beta phase in December 2003, “AtomFilms Hi-Def” attracted approximately 10,000 users. The films range from one minute to thirty minutes in length.

“We are at a crossroads in the evolution of digital entertainment,” said AtomFilms founder Mika Salmi. “‘AtomFilms Hi-Def’ represents a giant leap forward, for audiences and advertisers alike.”

Coremetrics signed approximately 80 brands to its analytics solution in 2003. They include clients in the retail, financial services and travel industries, including Bank of
America, Hotwire, Neiman Marcus and Yellow Transportation.

Abstract Edge, an interactive marketing firm in New York’s Flatiron District, has added three to its staff. They include Modem Media veteran Jane Roy as VP and new business director, Sophy Regelous as manager of client services for Clairol Professional and Marriott, and Tina Biswas as account manager for Disney, Chelsea Paper and US Youth Soccer.

“The addition of Jane Roy, as well as the exceptional talent to our account management team, is all part of the continuous growth weve experienced over the last four years,” said Doug Stone, Abstract Edge CEO.

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