Execs & Accounts for January 7, 2004

Washingtonpost.Newsweek Interactive (WPNI) CEO and Publisher Christopher Schroeder has taken a new post as VP of strategy at The Washington Post Company. In his new role, Schroeder will advise the company’s top management on corporate direction. He joined The Post Co. in 1995.

Filling the vacated role will be Caroline Little, chief operating officer of the Web publishing company since 2000 and president since early 2003. Earlier, Little was deputy general counsel of U.S. News & World Report, The Atlantic Monthly, and Fast Company. WPNI includes washingtonpost.com and newsweek.msnbc.com.

DoubleClick named Pete Krainik to serve as chief marketing officer. Krainik joins from Siebel Systems, where he was VP of consumer goods. He spent 15 years at Mars, Inc., where he held VP of sales, chief e-business officer, and several senior marketing posts.

He replaces former DoubleClick CMO Susan Sachatello, who left the company in spring 2003 before relocating, and who now works for Limited.

“His recent experience running the consumer goods division at a CRM company will be very beneficial to DoubleClick, as we look to expand our solutions and the breath of customers we partner with in the closed loop marketing automation and data management solution areas,” said DoubleClick CEO Kevin Ryan.

A group of interactive agency and publisher execs have formed a New York online advertising club called 212. Brian Quinn, CBS MarketWatch’s VP of Eastern region ad sales, will serve as president of the club, which aims to be a galvanizing force for the city’s interactive ad community.

Quinn is joined by a board that includes About.com VP of Sales Mark Westlake, Circle EuroRSCG Media Director Amy Auerbach, Universal McCann SVP David Cohen, OMD Associate Director of Strategy Jill Griffin, Avenue A Media Director Kevin Howard, Digitas VP Steven Kaufman and Disney Online Senior Sales Director Ian Ross.

“When we began conceptualizing what 212 should be, it became clear that there was no interactive organization in New York that embraced the junior and middle-level people that make our business function on a day-to-day basis,” said Quinn.

212 plans on producing several events in New York during 2004, including networking events and several “Meet the Marketers” panel discussions.

Vishal Mahtani, owner and CEO of iMarketeronline.com, and Michael O’Brien, CEO of FinancialAid.com, have founded a firm to help e-mail marketers ensure they’re compliant with the new CAN-SPAM act. Called the CAN-SPAM Compliance Company, the new firm is based in San Diego, California and will consult with clients on their sending and unsubscribe practices.

“For many businesses, the CAN-SPAM Act could necessitate the development of dedicated in-house ‘CAN-SPAM’ compliance departments,” said O’Brien. “We formed CAN-SPAM Compliance Company to assist responsible marketers in complying with the CAN-SPAM Act in the easiest and most cost-effective manner.”

The new company launched last week, O’Brien said. It has been in development for two months.

RareMethod Capital won a 12-month contract to develop and implement an on- and offline campaign for a group of 19 Calgary dentists. The program includes the creation of a Web site, marketing materials, media planning and buying, advertising, direct mail and special events.

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