DoubleClick data and research division Abacus has signed 39 customers to its ChannelView product in the year since it launched. The list of customers includes Ross-Simons, Johnston & Murphy and National Geographic.
“ChannelView has enabled us to significantly enhance our mailing strategies, especially as it relates to our retail and Internet customers,” said John Beluza, senior marketing director at Ross-Simons.
Launched in January 2002, ChannelView is a web-based tool that lets marketers identify how campaigns are driving customers to purchase through Web sites, call centers or retail channels.
Rich media software player CheckM8 has signed a deal with online ad services firm Click2 to deploy CheckM8 in South Africa. The deal will enable Click2, a DoubleClick reseller in South Africa, to use and resell CheckM8 technology throughout its rich media network in that country.
Bankrate.com has renewed its selection of Accipiter’s AdManager V6 to deliver and manage ad campaigns. An Accipiter customer since 1997, the online reviewer of financial institutions also commissioned the ad serving company to build an inventory projection module that would capture data for inventory reporting.
“Customer service, strong campaign reporting and results are Bankrate’s top priorities,” said Laurence Lougheed, VP of ad operations for Bankrate.com. “We always strive to deliver the highest caliber product to our clients. Accipiter’s technology allows us to do just that.”
For more breaking news on account action and executive moves, visit ChannelSeven.com.
