Execs and Accounts for September 13, 2002

The Interactive Advertising Bureau (IAB) has launched a redesigned Web site. Intended to serve as the hub of information for its membership, the new IAB site enhances the industry group’s presentation of industry data, news, upcoming events and research.

Among the site’s new features are archived copies of “The Informer,” the IAB’s Newsletter; “About the IAB,” an area for member information and contacts; “Committees,” a roster of IAB committees and task forces; and “Interactive & Creative,” a section containing examples of rich media and interactive broadcasting.

Additionally, a section titled “Standards & Guidelines” will provide member terms and conditions, a master list of well-known spiders and robots, ad unit guidelines, ad campaign measurement information, and privacy guidelines.

Research data available on the IAB’s new site will come from from Dynamic Logic, Atlas DMT, Emerging Interest, and eMarketer, among others.

“This past year has seen the IAB move into the forefront of helping to lead the interactive advertising and marketing industry to new levels, through research, voluntary guidelines and the launch of [an] interactive branding campaign,” said IAB President & CEO Greg Stuart. “The new site is a reflection of the accomplishments and direction we are taking to continually provide our membership, and the industry at large, with the tools for success, and the actionable information needed in our evolving medium.”

Public relations firm Gregory FCA Communications has signed eight new clients in the past two months. Among the new accounts are Appligent, a provider of software that allows users to manipulate PDF documents, and NRoute Communications, a provider of wireless communications and entertainment media services to the transportation industry.

“In an improving economy, companies are realizing that media exposure, conceived and delivered in a cost-effective manner, results in new business and increased sales,” says Gregory FCA president of public relations Greg Matusky.

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